Digital TV News: ThinkTV
Bell Media launches addressable TV solution
Sep 12, 2023 – Bell Media has launched Addressable TV (ATV). ATV reaches viewers through the Bell Fibe TV app on Connected TV, mobile, and web platforms, and is set to launch on set-tops later this year.
News categories:
Bell Media, Stewart Johnston, Nauby Jacob, Advertising, Apps, Canada, Digital TV, IPTV, Set Top Box
Finecast brings audience measurement to Australian BVOD platforms
Aug 3, 2020 – In collaboration with SBS and Australian FTA broadcast partners, Finecast has launched Finecast ID enabling advertisers to measure and manage frequency and reach across the broadcast VOD ecosystem.
News categories:
Finecast, SBS, Brett Poole, Adam Sadler, Kim Portrate, Advertising, Australia, Big Data, Digital TV, Streaming
egta and The Global TV Group define ad measurement standards
Oct 21, 2019 – egta, supported by The Global TV Group, has released a TV Charter defining television companies’ commitment towards the responsible and transparent measurement of advertising in the TV/video ecosystem.
News categories:
egta, The Global TV Group, Malin Häger, Jamie West, Lindsey Clay, Advertising, Big Data, Digital TV, Worldwide
Tata Sky selects ThinkAnalytics for live and on-demand personalized content discovery
Jun 19, 2018 – ThinkAnalytics has announced that Tata Sky has selected ThinkAnalytics to power personalized content recommendations across connected devices. The personalized recommendations will initially be available on Tata Sky’s applications across mobile and PC platforms.
News categories:
ThinkAnalytics, Tata Sky, Alan Dishington, Pallavi Puri, Big Data, Digital TV, India, Satellite, UX
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