Digital TV News: Top TV
Comcast to launch cross-publisher advertising solution
Jan 6, 2025 – Comcast has announced Universal Ads, allowing advertisers to buy premium video as easily as they buy from social media platforms. Universal Ads is built on FreeWheel's ad technology.
News categories:
Comcast Advertising, FreeWheel, Universal Ads, James Rooke, James Borow, Mark Marshall, Gary Vaynerchuk, Jeff Collins, Advertising, CES2025, Digital TV, USA
N. American consumers pulling back on entertainment spending
Oct 1, 2024 – TiVo (NYSE: XPER) has found in its Q2 2024 Video Trends Report that consumers are pulling back on entertainment spending as the industry works to rebalance and bundle its current offerings.
News categories:
TiVo, Scott Maddux, Advertising, Digital TV, Market Research, North America, Streaming
Streaming now most popular TV source in Canada
Sep 26, 2023 – Roku has revealed the results of its annual Canadian VOD survey. Streaming is now the most popular TV source, with ad-supported TV increasing exponentially in the last year alone.
News categories:
Roku, Christina Summers, Canada, Digital TV, Market Research, Streaming
Silverpush acquires Vidgyor
Jul 11, 2023 – Silverpush has announced the acquisition of Vidgyor. Vidgyor's ad-insertion technology enables the replacement of broadcast ads with targeted video ads on streaming platforms.
News categories:
Vidgyor, Silverpush, Mahaboob Khan, Hitesh Chawla, Advertising, Digital TV, India, MandA, Streaming, Worldwide
Roku unveils Roku TV OLED reference design
Jan 4, 2023 – Roku (Nasdaq: ROKU) has announced a Roku TV OLED TV reference design, available to all Roku TV partners. Since the first Roku TV model, 11 Roku TV reference designs have gone into production – from 2K, to 4K, to 8K, and now OLED.
News categories:
Roku, Tom McFarland, CES2025, Digital TV, Smart TV, TV OS, USA
Fox partners with Innovid for cross-platform measurement
Oct 12, 2022 – Innovid (NYSE: CTV) has announced a partnership with Fox Corporation (Nasdaq: FOXA, FOX) to measure cross-platform viewing consumption across its portfolio of news, sports, entertainment, and streaming properties.
News categories:
Innovid, Fox Corp, Tubi, Jo Kinsella, Dan Callahan, Tyler Fitch, Advertising, Big Data, Digital TV, Streaming, USA
Broadcast and cable show signs of revival in U.S.
Sep 15, 2022 – Nielsen's (NYSE: NLSN) monthly TV and streaming snapshot has revealed that streaming represented 35% of TV consumption in the U.S. in August. Broadcast and cable gained in August, with shares at 22.1% and 34.5%, respectively.
News categories:
Nielsen, Cable TV, Digital TV, Market Research, Streaming, USA
LG Smart TVs to incorporate Intertrust ExpressPlay conditional access
Sep 6, 2022 – LG Electronics (LG) and Intertrust have announced that LG Smart TVs will be Intertrust ExpressPlay XCA-enabled. LG’s XCA enabled TVs will support operators in Germany starting in 2023.
News categories:
ExpressPlay, HD+, LG Electronics, Manas Matti, Alexander Sacher, Conditional Access, Digital TV, Germany, IBCShow, Smart TV
G-Mana SSAI now available in Microsoft Azure Marketplace
Jan 6, 2022 – G-Mana server-side ad insertion (SSAI) is now available in the Microsoft Azure Marketplace. G-Mana enables addressable TV & OTT server-side ad insertion monetization for linear, live, or video-on-demand (VOD) content.
News categories:
G-Mana, Microsoft Azure, Eran Yahalomi, Jake Zborowski, Advertising, Digital TV, Worldwide
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