Digital TV News: Viacom

Beachfront completes OAR-compliant ad trial on VIZIO TVs
May 5, 2021 – Beachfront has completed an addressable TV ad execution with VIZIO adhering to the technical specifications of Open Addressable Ready (OAR). The execution used Beachfront’s Unified Decisioning product.
News categories: Beachfront, VIZIO, Frank Sinton, Adam Gaynor, Dan Callahan, Advertising, Digital TV, OTT, Smart TV, USA

ViacomCBS renews TV measurement deal with Comscore
Apr 27, 2021 – Comscore (NASDAQ: SCOR) has announced an expanded renewal agreement to provide ViacomCBS (NASDAQ: VIAC; VIACA) with Comscore’s National TV measurement currency for its portfolio of news, entertainment and sports networks.
News categories: Comscore, ViacomCBS, Carol Hinnant, John Halley, Advertising, Big Data, Digital TV, USA

Freeview Australia launches integrated HbbTV platform
Apr 12, 2021 – Freeview Australia has launched its free enhanced HbbTV (Hybrid Broadcast Broadband TV) service, providing Australians with a more seamless integration between broadcast and on-demand BVOD services.
News categories: Freeview Australia, Helen Clifton, Bridget Fair, David Anderson, James Taylor, James Warburton, Mike Sneesby, Beverley McGarvey, Australia, Digital TV, HbbTV, Set Top Box, Smart TV, Terrestrial, UX

Telia to offer access to Paramount+
Mar 25, 2021 – From March 25, an extended partnership between Telia and Viacom CBS will enable Telia's TV customers in Sweden, Norway and Finland, to access SVOD service Paramount+ on TV, handset, tablet or computer.
News categories: Telia, Viacom CBS, Catrin von Walden, Digital TV, Finland, Norway, OTT, Sweden

Magnite to acquire SpotX from RTL
Feb 5, 2021 – Magnite (Nasdaq: MGNI) has agreed to acquire SpotX from RTL Group for $1.17 billion. Together, the companies will create the largest independent CTV and video advertising platform in the programmatic marketplace.
News categories: Magnite, SpotX, RTL Group, Michael Barrett, Mike Shehan, Thomas Rabe, Advertising, Digital TV, MandA, Worldwide

Univision signs up to Project OAR
Feb 2, 2021 – Univision has announced that it has joined Project OAR, the consortium of American media companies created to establish a common technology for dynamic, addressable advertising management for TV.
News categories: Univision, Project OAR, Donna Speciale, Adam Gaynor, Advertising, Big Data, Digital TV, USA

Paramount+ from ViacomCBS to launch on March 4th
Jan 19, 2021 – ViacomCBS (NASDAQ: VIAC, VIACA) has announced launch dates for Paramount+. The rollout starts on March 4, 2021 in the U.S. and Latin America. CBS All Access in Canada will be rebranded to Paramount+ on the same date.
News categories: ViacomCBS, Australia, Canada, Denmark, Digital TV, Finland, Latin America, Norway, OTT, Sweden, USA

ViacomCBS, DISH Media, Adcuratio enable broadcast inventory on MVPD STBs
Jan 14, 2021 – ViacomCBS and DISH Media have announced an industry breakthrough by delivering the first-ever addressable impressions within a live national broadcast via MVPD set-top box.
News categories: ViacomCBS, DISH Media, Adcuratio, Mike Dean, Tim Myers, Harish Narasimhan, Advertising, Digital TV, Satellite, Set Top Box, USA

OpenAP launches Supply-Side Platform for linear TV inventory
Jan 11, 2021 – OpenAP has launched a supply-side platform (SSP) that gives advertisers access to available linear inventory from TV publishers. The launch enables buying of advanced TV across premium viewing environments.
News categories: OpenAP, Omnicom, David Levy, Matthew Kramer, Advertising, Digital TV, USA