Digital TV News: VlogBox
VlogBox certified to support Extreme Reach VAST tags
May 31, 2022 – VlogBox has announced that it is now certified by Extreme Reach (ER) to support ER VAST tags. The company and its publishers can now use the tags to connect to advertisers that use ER as their primary ad server.
News categories:
VlogBox, Extreme Reach, Tetyana Seredyuk, Mary Vestewig, Advertising, Apps, Digital TV, Streaming, Worldwide
Publica to power CTV header-bidding at VlogBox
Feb 22, 2022 – With Publica's ad-break decisioning technology for CTV, VlogBox has implemented a global header bidding strategy. VlogBox can now run a unified auction of direct and programmatic demand, connecting to over 30 of the world's leading SSPs.
News categories:
Publica, VlogBox, Ben Antier, Nick Platonenko, Advertising, Big Data, Digital TV, Streaming, Worldwide
MKMG teams up with VlogBox for OTT/CTV placement
Oct 28, 2021 – MKMG now owns a set of CTV apps developed by VlogBox, including art, cooking, lifestyle, travel, knowledge and family leisure channels. VlogBox will offer the channels to its demand partners.
News categories:
VlogBox, MKMG, Anna McMichael, Olena Shkrobot, Apps, Digital TV, Streaming, Worldwide
VlogBox uses Protected Media SDK for CTV ad fraud detection
Apr 6, 2021 – VlogBox has forged a partnership with Protected Media to improve fraud detection on its platform. VlogBox's applications are now fitted with Protected Media’s SDK, a cybersecurity solution for the CTV ad ecosystem.
News categories:
VlogBox, Protected Media, Nick Platonenko, Advertising, Content Protection, Digital TV, Streaming, Worldwide
Allroll and Vlogbox create OTT/CTV marketing ecosystem for channel owners
Dec 4, 2020 – Allroll has announced a partnership with VlogBox to create a marketplace for channel owners. Content creators will benefit as app development and monetization services are combined with new promotion solutions.
News categories:
Allroll, Vlogbox, Alex Zakrevsky, Nick Platonenko, Advertising, Apps, Digital TV, Streaming, USA
TheViewPoint enhances monetization and reporting for VlogBox
Nov 4, 2020 – TheViewPoint has announced a partnership with VlogBox that sees TheViewPoint bringing in its ad tech solutions to power up VlogBox's monetization capabilities, while providing analytics and pricing control over CTV inventory.
News categories:
VlogBox, TheViewPoint, Nick Platonenko, Daniel Elad, Advertising, Big Data, Digital TV, Streaming, USA
Latest News
- More TV programmers tap Beachfront and Canoe to optimize ad revenues
- Accedo powers TVO and TVOkids apps in Canada
- Competition Commission of India approves Zee-SonyLIV merger, with conditions
- TV panel prices break five quarter fall in October
- 3SS and P3 partner for in-car entertainment on Android Automotive OS
- VideoAmp adds second-by-second ad performance measurement
- LG webOS Hub offers more customization for TV makers, more content for viewers
- Almost 2/3s of U.S. video streaming subscribers canceled a service in the last year
- Disney+ and Star+ relaunch on PS5 consoles
- 4Sales partners with ViewersLogic on TV attribution for Channel 4
- Astro Malaysia goes live with Synamedia engagement analytics
- Nielsen enables 'Always On' YouTube ad measurement
- Xperi completes spin-off to become independent public company
- Digicel launches OTT and IPTV services in the Caribbean with mediaClass
- Vodafone Portugal to acquire Nowo
- Eurofins divests Digital Testing business
- Smart Home device growth slows along with global economy, says IDC
- U.S. streamers now only spend 1 in 3 hours using traditional platforms
- ContentBay launches, bringing content licensing into the digital era
- Qualcomm and Rohde & Schwarz unveil 5G Broadcast system at IMC22