Digital TV News: Yahoo

Gracenote teams with major CTV players on contextual ad targeting
Jul 24, 2024 – Gracenote has announced that new contextual categories powered by its metadata are available for Q4 campaigns via publishers including Cineverse, DIRECTV Advertising, Philo, Tastemade and Xumo.
News categories: Gracenote, Peer39, Magnite, Trent Wheeler, Mario Diez, Kristen Williams, Advertising, Big Data, Digital TV, Streaming, USA

Yahoo combines Connected TV and Linear viewership data
Jun 5, 2024 – Yahoo Advertising has launched Unified TV Audiences, a blended dataset offering advertisers unparalleled insights into connected TV (CTV) and linear audience viewership.
News categories: Yahoo, Elizabeth Herbst-Brady, Nidhi Gupta, Advertising, Big Data, Digital TV, Set Top Box, USA

Yahoo brings identity solutions to CTV
Apr 16, 2024 – Yahoo Advertising has announced that Yahoo Identity Solutions is to launch within connected TV (CTV) environments including Paramount, Tubi, NBCUniversal, and FreeWheel.
News categories: Yahoo, Elizabeth Herbst-Brady, Leo O’Connor, Jeff Lucas, Ryan McConville, Jon Mansell, Advertising, Big Data, Digital TV, Streaming, USA

SBT selects Brightcove to power new streaming service
Feb 7, 2024 – Brightcove (NASDAQ: BCOV) has announced Sistema Brasileiro de Televisão (SBT) has chosen Brightcove as its official streaming technology partner to power its new AVOD app, +SBT.
News categories: Brightcove, SBT, Marc DeBevoise, Roberto Grosman, Brazil, Content Distribution, Digital TV, Streaming

Xperi expands Powered by TiVo media platform's global footprint
Jan 8, 2024 – At CES 2024, Xperi (NYSE: XPER) has announced Konka as a new Smart TV OEM for its Powered by TiVo Smart TV platform and an extended partnership with BMW for its DTS AutoStage Video Service.
News categories: Xperi, Jon Kirchner, CES2024, Content Distribution, Digital TV, In-Car, Smart TV, TV OS, Worldwide

Xperi to bring Yahoo content to BMW in-car screens
Oct 30, 2023 – Yahoo has partnered with Xperi (NYSE: XPER) to bring Yahoo video content to Xperi's DTS AutoStage Video Service, with first deployment on BMW 5 series cars and future BMW models.
News categories: Xperi, Yahoo, BMW, Jeff Jury, Lara Davis, Digital TV, Europe, In-Car, Streaming, USA

Vestel TiVo-powered Smart TVs expected for this year's holiday season
Aug 30, 2023 – At IFA 2023, Xperi (NYSE: XPER) will demonstrate its platform for original equipment manufacturers (OEMs) to engage their audience, regardless of whether it is through a smart TV or in the car.
News categories: Xperi, IDC, Jon Kirchner, Greg Ireland, Digital TV, IFABerlin, In-Car, Smart TV, TV OS, Worldwide

Brightcove to power video streaming for Yahoo Inc.
Jul 31, 2023 – Yahoo is to integrate Brightcove's (NASDAQ: BCOV) technology platform across its portfolio of digital properties, powering the media and tech company's video streaming from end to end.
News categories: Brightcove, Yahoo Inc, Marc DeBevoise, Matt Sanchez, Content Distribution, Digital TV, Streaming, Worldwide

LG Ad Solutions expands into the Canadian market
Jul 13, 2023 – LG Ad Solutions has expanded into the Canadian marketplace, at the same time releasing findings from a study of perceptions and behaviors related to CTV among Canadian consumers.
News categories: LG Ad Solutions, Jason Randall, Advertising, Canada, Digital TV, Market Research, Streaming