Digital TV News: Brett Sappington

Half of U.S. streaming device buyers to be first-time owners
Jul 1, 2021 – According to research by Interpret, half of U.S. consumers who plan to purchase a smart TV or a streaming media player within the next three months will be first-time buyers.
News categories: Interpret, Brett Sappington, Digital TV, Market Research, Set Top Box, Smart TV, USA

Only 20% of streaming subscribers content to stay with providers
Jun 8, 2021 – According to Interpret, only 20% of streaming subscribers are content to stay with their current providers. Subscriber churn has become an increasing problem for streaming service providers.
News categories: Interpret, Brett Sappington, Digital TV, Market Research, OTT, Worldwide

Subscriptions now account for nearly 86% of US internet TV and movie spending
Sep 17, 2019 – New research from Parks Associates finds that subscriptions, formerly representing just over half of total online video spending in 2012, now account for nearly 86% of all U.S. internet spending on TV and movies.
News categories: Parks Associates, Brett Sappington, Digital TV, Market Research, OTT, USA

Conviva launches Content Insights
Sep 12, 2019 – Conviva has announced the launch of Conviva Content Insights. The industry now has a way to understand the consumption patterns of streaming viewers across time, locations, content, apps and devices.
News categories: Conviva, Bill Demas, Robert Jones, Christine Weber, David Baron, Nick Grimwood, Brett Sappington, Big Data, Digital TV, Market Research, OTT, Worldwide

U.S. standalone pay TV ARPU declined 10% from 2016 to 2018
Aug 1, 2019 – Research from Parks Associates finds that U.S. average standalone pay-TV ARPU declined 10% from 2016 to 2018, with consumer-reported monthly spending on pay TV declining from $84 to $76. Pricing pressure is forcing increasing conflict in carriage negotiations.
News categories: Parks Associates, Elizabeth Parks, Brett Sappington, Digital TV, Market Research, USA

27% of US broadband households engage in some form of piracy or account sharing
Jul 16, 2019 – Parks Associates research forecasts that in 2019, U.S. OTT and pay-TV companies will see $9.1 billion in lost revenue due to piracy and account sharing. This number is expected to grow to $12.5 billion in 2024, a growth rate of 38%.
News categories: Parks Associates, Brett Sappington, Content Protection, Digital TV, Market Research, USA

Potential U.S. broadband cord-cutters watch over six hours of mobile video per week
Jul 1, 2019 – According to Parks Associates, U.S. broadband households highly likely to cut the cord in the next 12 months watch more than six hours of video content on their mobile phone a week, compared to 2.5 hours among all U.S. broadband households.
News categories: Parks Associates, Brett Sappington, Broadband, Market Research, Mobile, USA

Share of UK broadband households planning to cancel pay-TV has doubled
May 1, 2019 – Research from Parks Associates finds that the percentage of UK broadband households stating that they are likely to cancel their pay-TV service has increased to 24% in late 2018 from 12% in late 2015. The intent to cancel is higher among households that watch online video services.
News categories: Parks Associates, Brett Sappington, Digital TV, Market Research, UK

Over half of US broadband households who trial SVOD become paying subscribers
Apr 3, 2019 – Parks Associates has found that 58% of US broadband households who trial an OTT video subscription service convert to paying subscribers. Conversion from free trial to paying subscriber is higher among consumers who trial multiple services.
News categories: Parks Associates, Brett Sappington, Digital TV, Market Research, NABShow, OTT, USA