Digital TV News: Brian Markwalter

CTA announces NEXTGEN TV test suite for 2021 model year TVs
Nov 2, 2020 – The Consumer Technology Association (CTA) has announced the availability of its 2021 model year test suite for NEXTGEN TV. Manufacturers are required to meet the test suite requirements in order to use the NEXTGEN TV logo.
News categories: Consumer Technology Association, Brian Markwalter, Catrina Akers, ATSC 3, Digital TV, Smart TV, USA

NEXTGEN TV powered by ATSC 3.0 takes center stage at CES 2020
Jan 3, 2020 – NEXTGEN TV, powered by ATSC 3.0, will be one of the key technologies highlighted at CES. The first U.S. consumer receivers with integrated NEXTGEN TV are expected to be announced, highlighting the key consumer benefits of the system.
News categories: ATSC, Madeleine Noland, Gary Shapiro, Gordon Smith, ATSC 3, CES2021, Content Distribution, Digital TV, Middleware, USA

Build-out plans announced for Next-Gen TV in top 40 U.S. TV markets
Apr 8, 2019 – At the 2019 NAB Show, a broad coalition of broadcast television station groups announced plans to deploy Next-Gen TV in the 40 largest U.S. TV markets by the end of 2020. The market-driven effort builds on the testing and rollouts that have already taken place.
News categories: Pearl TV, Anne Schelle, ATSC 3, Digital TV, NABShow, USA

Study shows strong interest in ATSC 3.0 Next-Gen Television concept
Oct 16, 2018 – In an update to a 2017 U.S. study, consumers continue to show exceptionally strong interest in the Next-Gen Television service (ATSC 3.0) that will offer free live OTA TV programming with added features.
News categories: Pearl TV, Magid, Anne Schelle, Bill Hague, Brian Markwalter, Digital TV, Market Research, Terrestrial, USA

CTA publishes Recommended Practice for ATSC 3.0 television sets
Sep 27, 2017 – The Consumer Technology Association's (CTA) Technology & Standards Fall Forum kicked off with the publication of guidelines to improve the capabilities of TV sets decoding ATSC 3.0 signals. The guidelines aim to help improve the user-experience.
News categories: Consumer Technology Association, Brian Markwalter, ATSC 3, Digital TV, Smart TV, USA

Streaming Video Alliance and CTA to co-develop streaming media QoE guidelines
Sep 15, 2016 – The Streaming Video Alliance and the Consumer Technology Association (CTA) have announced its collaboration to develop industry-wide guidelines pertaining to streaming media Quality of Experience (QoE).
News categories: Streaming Video Alliance, Consumer Technology Association, Jason Thibeault, Brian Markwalter, Digital TV, Mobile, OTT, Worldwide

CEA defines 'HDR Compatible' displays
Aug 27, 2015 – The CEA has announced the industry definition for high dynamic range (HDR) compatible video displays. HDR is a new capability that promises to deliver an expansive range of brightness and shadow detail, further enhancing the viewing experience.
News categories: Consumer Electronics Association, Brian Markwalter, Digital TV, Smart TV, USA

U.S. 4K UHD display shipments to reach 4 million in 2015
Jan 5, 2015 – According to research to be released by the Consumer Electronics Association (CEA), shipments of 4K UHD displays in teh U.S. are projected to reach four million units in 2015, marking a 208 percent increase over 2014.
News categories: Consumer Electronics Association, Gary Shapiro, Brian Markwalter, CES2021, Digital TV, Market Research, Smart TV, USA

OTT-only TV households to exceed DTT-only TV household in the U.S.
Jun 5, 2014 – According to the CEA, the percentage of U.S. households with a television that relies exclusively on an antenna for TV reception is about to be eclipsed for the first time ever by the percentage relying only on the Internet for TV.
News categories: Consumer Electronics Association, Gary Shapiro, Brian Markwalter, Digital TV, Market Research, Mobile, OTT, USA