Digital TV News: CTV Media

Seedtag acquires Beachfront
Jun 3, 2024 – Seedtag has acquired Beachfront. Beachfront's technology, inventory, and expertise in CTV advertising will be incorporated into Seedtag's existing contextual advertising solutions.
News categories: Seedtag, Beachfront, Jorge Poyatos, Chris Maccaro, Advertising, Digital TV, MandA, Streaming, USA

Wurl solution matches CTV ads with program context in real time
Mar 26, 2024 – Wurl has announced BrandDiscovery, a GenAI-based CTV advertising solution that enables advertisers to align their ads with content - based on emotions, genres, and brand safety - in real time.
News categories: Wurl, Peter Crofut, Matthew Kramer, Kathy Argyriou, Advertising, Big Data, Digital TV, North America, Streaming

Nexxen settles with Alphonso and LG, entering into three-year partnership
Feb 28, 2024 – Nexxen (AIM/NASDAQ: NEXN) has settled its dispute with Alphonso and LG. Alphonso will also allow Nexxen to monetize a portion of LG's CTV inventory and will use Nexxen's discovery and segmentation tools.
News categories: Nexxen, Alphonso, LG Electronics, Ofer Druker, Serge Matta, Advertising, Big Data, Digital TV, Streaming, Worldwide

ShowHeroes launches CTV attention measurement with Adelaide
Feb 1, 2024 – In partnership with Adelaide, ShowHeroes has added attention measurement for CTV video advertising, offering advertisers a fully integrated approach with cross-device insights.
News categories: ShowHeroes, Adelaide, Sarah Lewis, Marc Guldimann, Advertising, Digital TV, Streaming, Worldwide

VlogBox provides CTV content for Pzaz TV
Nov 16, 2022 – VlogBox, a platform for content creators, has announced a partnership with Pzaz TV. VlogBox will provide CTV content for Pzaz TV designed to appeal to the service's key audience groups.
News categories: VlogBox, Pzaz TV, Tetyana Seredyuk, Vincent Weberink, Content Distribution, Digital TV, Streaming, Worldwide

Comscore adds CTV measurement for Indonesia and Malaysia
Aug 18, 2022 – Comscore (NASDAQ: SCOR) has announced the addition of CTV measurement to its Video Metrix Multi-Platform product, including YouTube traffic sharing measurement, for Indonesia and Malaysia.
News categories: Comscore, Google, Joris Goossens, Roopa Dhawan, Advertising, Big Data, Digital TV, Indonesia, Malaysia, Streaming

Comscore adds multi-platform CTV measurement for India
Jun 22, 2022 – Comscore (NASDAQ: SCOR) has added CTV measurement, including YouTube traffic sharing measurement, to its Video Metrix Multi-Platform product for India. Comscore now provides audience measurement across YouTube’s largest platforms.
News categories: Comscore, Google, Joris Goossens, Varun Sharma, Advertising, Big Data, Digital TV, India, Streaming

Omnicom Media Group integrates LG Smart TV data
Apr 5, 2022 – LG Ads Solutions has announced an agreement with Omnicom Media Group [NYSE: OMC] to bring LG smart TV and cross-screen ad inventory to Omnicom clients. LG Ads data will be integrated within Omni, Omnicom's operating system.
News categories: LG Ads, Omnicom Media Group, Raghu Kodige, Slavi Samardzija, Advertising, Big Data, Digital TV, Smart TV, Worldwide

Kantar to measure CTV media effectiveness for fuboTV
Mar 1, 2022 – Kantar has created a partnership with fuboTV (NYSE: FUBO) that allows advertisers and marketers running campaigns on fuboTV to better understand the effectiveness of their CTV advertising and benchmark their performance against competitors.
News categories: Kantar, fuboTV, Marco Parente, Diana Horowitz, Advertising, Big Data, Digital TV, Streaming, USA, Worldwide