Digital TV News: CTV Media

ShowHeroes launches CTV attention measurement with Adelaide
Feb 1, 2024 – In partnership with Adelaide, ShowHeroes has added attention measurement for CTV video advertising, offering advertisers a fully integrated approach with cross-device insights.
News categories: ShowHeroes, Adelaide, Sarah Lewis, Marc Guldimann, Advertising, Digital TV, Streaming, Worldwide

VlogBox provides CTV content for Pzaz TV
Nov 16, 2022 – VlogBox, a platform for content creators, has announced a partnership with Pzaz TV. VlogBox will provide CTV content for Pzaz TV designed to appeal to the service's key audience groups.
News categories: VlogBox, Pzaz TV, Tetyana Seredyuk, Vincent Weberink, Content Distribution, Digital TV, Streaming, Worldwide

Comscore adds CTV measurement for Indonesia and Malaysia
Aug 18, 2022 – Comscore (NASDAQ: SCOR) has announced the addition of CTV measurement to its Video Metrix Multi-Platform product, including YouTube traffic sharing measurement, for Indonesia and Malaysia.
News categories: Comscore, Google, Joris Goossens, Roopa Dhawan, Advertising, Big Data, Digital TV, Indonesia, Malaysia, Streaming

Comscore adds multi-platform CTV measurement for India
Jun 22, 2022 – Comscore (NASDAQ: SCOR) has added CTV measurement, including YouTube traffic sharing measurement, to its Video Metrix Multi-Platform product for India. Comscore now provides audience measurement across YouTube’s largest platforms.
News categories: Comscore, Google, Joris Goossens, Varun Sharma, Advertising, Big Data, Digital TV, India, Streaming

Omnicom Media Group integrates LG Smart TV data
Apr 5, 2022 – LG Ads Solutions has announced an agreement with Omnicom Media Group [NYSE: OMC] to bring LG smart TV and cross-screen ad inventory to Omnicom clients. LG Ads data will be integrated within Omni, Omnicom's operating system.
News categories: LG Ads, Omnicom Media Group, Raghu Kodige, Slavi Samardzija, Advertising, Big Data, Digital TV, Smart TV, Worldwide

Kantar to measure CTV media effectiveness for fuboTV
Mar 1, 2022 – Kantar has created a partnership with fuboTV (NYSE: FUBO) that allows advertisers and marketers running campaigns on fuboTV to better understand the effectiveness of their CTV advertising and benchmark their performance against competitors.
News categories: Kantar, fuboTV, Marco Parente, Diana Horowitz, Advertising, Big Data, Digital TV, Streaming, USA, Worldwide

Nielsen relaunches streaming measurement suite
Oct 7, 2021 – Nielsen (NYSE: NLSN) is bringing its streaming solutions together in a single measurement suite encompassing ad-supported and subscription-based service models across content, ads and platforms.
News categories: Nielsen, Deirdre Thomas, Advertising, Big Data, Digital TV, Streaming, USA

IAB Tech Lab announces ads.cert 2.0 authentication protocols
Sep 30, 2021 – IAB Tech Lab has announced ads.cert 2.0, a standard introduced to enhance security in the digital advertising ecosystem. In particular, the protocols secure buying and selling of programmatic CTV ad inventory.
News categories: IAB Tech Lab, Amit Shetty, Rob Hazan, Advertising, Content Protection, Digital TV, Streaming, USA

Magnite acquires CTV ad serving platform SpringServe
Jul 1, 2021 – Magnite (Nasdaq: MGNI) has acquired SpringServe. SpringServe's technology manages multiple aspects of video advertising for CTV publishers such as inventory routing, customized ad experiences, and advanced podding logic.
News categories: Magnite, SpringServe, Michael Barrett, Joseph Hirsch, Christo Owen, Brian Hunt, Travis Hockersmith, Advertising, Digital TV, MandA, Streaming, USA