Digital TV News: Cadent

Vecima implementing Dynamic Ad Insertion for Hotwire Communications
Nov 12, 2024 – Vecima Networks (TSX: VCM) has completed initial linear parity ad insertion for Hotwire Communications, moving the provider toward dynamic ad insertion (DAI) in 2025.
News categories: Vecima, Hotwire Communications, Kyle Goodwin, Pragash Pillai, Advertising, Content Distribution, Digital TV, IPTV, USA

CIMM to assess case for universal content watermarking in the U.S.
Oct 8, 2024 – The CIMM has announced an initiative to assess the role that universal watermarking on TV platforms could play in supporting improved measurement of content and advertising in the US market.
News categories: CIMM, XR Extreme Reach, Jon Watts, Kevin O’Reilly, Irwin Gotlieb, Advertising, Big Data, Content Identification, Digital TV, USA

Cadent unlocks ad revenue for Hotwire, Midco and other regional MSOs
Aug 13, 2024 – Cadent is providing Hotwire, Midco and Mediacom with access to the Cadent Aperture Ad Management solution to protect and grow their ad revenue as they roll out their IPTV platforms.
News categories: Cadent, Hotwire, Midco, Paul Ranger, Pragash Pillai, Tom McAdaragh, Advertising, Cable TV, Digital TV, USA

Gracenote teams with major CTV players on contextual ad targeting
Jul 24, 2024 – Gracenote has announced that new contextual categories powered by its metadata are available for Q4 campaigns via publishers including Cineverse, DIRECTV Advertising, Philo, Tastemade and Xumo.
News categories: Gracenote, Peer39, Magnite, Trent Wheeler, Mario Diez, Kristen Williams, Advertising, Big Data, Digital TV, Streaming, USA

Initiative launched to accelerate programmatic TV in Europe
Jun 17, 2024 – A consortium of industry players, with The Project X Initiative (PXI), has launched the European Programmatic TV Initiative (EPTVI) to support the development of programmatic advertising in Europe.
News categories: Equativ, PubMatic, Magnite, Cadent, Adform, Teiffyon Parry, Hitesh Bhatt, Julie Selman, Marcy Pentoney, Stefan Sommer, Advertising, Digital TV, Europe

Vecima partners with Cadent on dynamic ad insertion
Apr 18, 2023 – Vecima (TSX: VCM) and Cadent have integrated Vecima's MediaScale Streaming solution with the Cadent Aperture Platform, enabling current linear ad schedules to be mirrored on IP-based linear streams.
News categories: Vecima, Cadent, Kyle Goodwin, Paul Ranger, Advertising, Content Distribution, Digital TV, USA, Worldwide

Allen Media selects Cadent to expand TV inventory addressability
Apr 18, 2023 – Allen Media Group (AMG) has selected Cadent to provide audience targeting and measurement to enhance addressable inventory and boost campaign performance for AMG advertisers.
News categories: Cadent, Allen Media, Nick Troiano, Byron Allen, Advertising, Big Data, Digital TV, USA

Cadent launches cross-screen addressable TV marketplace
Jul 13, 2021 – Cadent has launched a cross-screen self-service platform for buyers and sellers of addressable TV advertising. Cadent Aperture Platform provides a marketplace that includes CTV, OTT, and addressable STB inventory.
News categories: Cadent, DISH Media, Nick Troiano, Kevin Arrix, Advertising, Digital TV, USA

Cadent expands TV identity graph partnership with Premion
Feb 2, 2021 – Cadent has announced that its cookieless matching technology, will unify audiences across Premion's inventory of branded networks and providers so that advertisers can activate cross-screen campaigns against custom segments.
News categories: Cadent, Premion, Tim Jenkins, Tom Cox, Advertising, Big Data, USA