Digital TV News: Charter Communications

Blockgraph and The Trade Desk partner on Unified ID 2.0 audience targeting
May 7, 2021 – Blockgraph is to work with The Trade Desk to facilitate first-party Unified ID 2.0 audience targeting in TV advertising. The integration will enable advertisers to run multi-platform TV campaigns that put privacy first.
News categories: Blockgraph, The Trade Desk, Jason Manningham, Michelle Hulst, Rob Klippel, James Rooke, Advertising, Big Data, Digital TV, Worldwide

Charter residential video customers down 156,000 in 1Q 2021
Apr 30, 2021 – Charter Communications has reported results for the three months ended March 31, 2021. Residential video customers decreased by 156,000 in Q1, finishing the quarter at 15.5 million.
News categories: Charter Communications, Cable TV, Digital TV, Results, Subscribers, USA

FreeWheel addressable technology unifies linear TV and digital video advertising
Apr 14, 2021 – FreeWheel is rolling out technology that offers multiplatform, addressable audience targeting across all screens, including linear TV. Comcast and Charter are the first inventory owners to offer the technology to buyers.
News categories: FreeWheel, Dave Clark, David Kline, James Rooke, Advertising, Cable TV, Digital TV, Set Top Box, USA

NBCUniversal expands addressable footprint via Charter partnership
Feb 25, 2021 – NBCUniversal has announced an advertising agreement with Charter Communications that will expand its U.S. household addressable footprint by nearly 40% to 45 million households, making it one of the largest.
News categories: NBCUniversal, Charter Communications, Krishan Bhatia, David Kline, Advertising, Cable TV, Digital TV, USA

Charter residential video customers down 66,000 in 4Q 2020
Jan 29, 2021 – Charter Communications has reported results for the period ended December 31, 2020. Charter added 19,000 residential video customers in 2020. Residential video customers decreased by 66,000 in the fourth quarter.
News categories: Charter Communications, Cable TV, Digital TV, Results, Subscribers, USA

Canoe enables multi-distributor addressable ad campaign for AMC Networks
Nov 11, 2020 – The On Addressability initiative has launched its first multi-distributor, linear addressable TV campaign. AMC Networks and Canoe Ventures worked to enable addressable campaigns as a single order across the On Addressability footprint.
News categories: Canoe Ventures, AMC Networks, On Addressability, Joel Hassell, Kim Kelleher, David Kline, Marcien Jenckes, Advertising, Cable TV, Digital TV, Set Top Box, USA

Charter residential video customers up 53,000 in 3Q 2020
Oct 30, 2020 – Charter Communications has reported results to September 30, 2020. Residential video customers increased by 53,000 in the quarter. At the end of the period, Charter had 15.7 million residential video customers.
News categories: Charter Communications, Cable TV, Digital TV, Results, Subscribers, USA

On Addressability playbook launched
Sep 14, 2020 – The founding members of On Addressability – Charter’s Spectrum Reach, Comcast Advertising and Cox Media – have announced the launch of the On Addressability playbook to help the television industry 'turn on' addressability.
News categories: On Addressability, Marcien Jenckes, David Kline, Louis Gump, Advertising, Big Data, Cable TV, Digital TV, Set Top Box, USA

Charter residential video customers up 102,000 in 2Q 2020
Jul 31, 2020 – Charter Communications has reported results to June 30, 2020. Residential video customers increased by 102,000 in the quarter. At the end of the period, Charter had 15.7 million residential video customers.
News categories: Charter Communications, Cable TV, Digital TV, Results, Subscribers, USA