Digital TV News: Charter

Blockgraph and The Trade Desk partner on Unified ID 2.0 audience targeting
May 7, 2021 – Blockgraph is to work with The Trade Desk to facilitate first-party Unified ID 2.0 audience targeting in TV advertising. The integration will enable advertisers to run multi-platform TV campaigns that put privacy first.
News categories: Blockgraph, The Trade Desk, Jason Manningham, Michelle Hulst, Rob Klippel, James Rooke, Advertising, Big Data, Digital TV, Worldwide

NEXTGEN TV comes to Grand Rapids, MI
May 6, 2021 – Six local TV stations in Grand Rapids, including WOTV (ABC), WWMT (CBS), WOOD-TV (NBC), WXMI (FOX), WXSP-CD and WOLP-CD (MyNet), have begun broadcasting with NEXTGEN TV, powered by ATSC 3.0.
News categories: BitPath, ATSC 3, Content Distribution, Digital TV, USA

Charter residential video customers down 156,000 in 1Q 2021
Apr 30, 2021 – Charter Communications has reported results for the three months ended March 31, 2021. Residential video customers decreased by 156,000 in Q1, finishing the quarter at 15.5 million.
News categories: Charter Communications, Cable TV, Digital TV, Results, Subscribers, USA

FreeWheel addressable technology unifies linear TV and digital video advertising
Apr 14, 2021 – FreeWheel is rolling out technology that offers multiplatform, addressable audience targeting across all screens, including linear TV. Comcast and Charter are the first inventory owners to offer the technology to buyers.
News categories: FreeWheel, Dave Clark, David Kline, James Rooke, Advertising, Cable TV, Digital TV, Set Top Box, USA

CTA and NCTA extend STB energy efficiency agreement to 2025
Apr 6, 2021 – The Consumer Technology Association (CTA) and NCTA have announced an extension through 2025 of the Voluntary Agreement for Ongoing Improvement to the Energy Efficiency of Set-Top Boxes.
News categories: NCTA, Consumer Technology Association, Neal Goldberg, Doug Johnson, Noah Horowitz, Jennifer Amann, Digital TV, Set Top Box, USA

U.S. pay TV providers lost over 5 million subscribers in 2020
Mar 4, 2021 – Leichtman Research Group (LRG) has found that the largest pay-TV providers in the U.S. lost about 5,120,000 net video subscribers in 2020, compared to a pro forma net loss of about 4,795,000 in 2019.
News categories: Leichtman Research, Bruce Leichtman, Cable TV, Digital TV, IPTV, OTT, Satellite, Subscribers, USA

NBCUniversal expands addressable footprint via Charter partnership
Feb 25, 2021 – NBCUniversal has announced an advertising agreement with Charter Communications that will expand its U.S. household addressable footprint by nearly 40% to 45 million households, making it one of the largest.
News categories: NBCUniversal, Charter Communications, Krishan Bhatia, David Kline, Advertising, Cable TV, Digital TV, USA

AMC Networks and OMG complete first U.S. addressable campaign
Feb 24, 2021 – AMC Networks and Omnicom Media Group (OMG) have completed two linear addressable TV campaigns. The campaigns used the On Addressability platform, with spots running on Comcast and Charter cable systems.
News categories: AMC Networks, Omnicom Media Group, Kim Kelleher, Advertising, Big Data, Cable TV, Digital TV, Set Top Box, USA

Charter residential video customers down 66,000 in 4Q 2020
Jan 29, 2021 – Charter Communications has reported results for the period ended December 31, 2020. Charter added 19,000 residential video customers in 2020. Residential video customers decreased by 66,000 in the fourth quarter.
News categories: Charter Communications, Cable TV, Digital TV, Results, Subscribers, USA