Digital TV News: Field Garthwaite
Viant Technology announces acquisition of IRIS.TV
Nov 12, 2024 – Viant Technology (NASDAQ: DSP) has acquired IRIS.TV. The acquisition will accelerate the mission of IRIS to expand its CTV content identification at scale across premium publishers.
News categories:
Viant Technology, IRIS.TV, Tim Vanderhook, Field Garthwaite, Big Data, Digital TV, MandA, Streaming, Worldwide
IRIS.TV partners with Samba TV on contextual advertising and measurement
Oct 9, 2024 – IRIS.TV is using Samba TV's Samba AI to offer advertisers real-time scene-based metadata about video content, enabling more granular contextual targeting with more accurate measurement.
News categories:
Samba TV, IRIS.TV, Ashwin Navin, Field Garthwaite, Advertising, Big Data, Digital TV, Worldwide
IRIS.TV and GroupM partner on content IDs
Aug 3, 2023 – IRIS.TV has partnered with GroupM to use the IRIS_ID content identifier as the primary method for accessing video-level data enriched by contextual and brand-suitability data partners.
News categories:
IRIS.TV, GroupM, Field Garthwaite, Kevin Sheehan, Advertising, Big Data, Digital TV, Streaming, Worldwide
VideoByte and IRIS.TV bring enhanced contextual targeting to CTV
Nov 16, 2021 – IRIS.TV and VideoByte are partnering to bring video-level contextual enablement to CTV through the VideoByte platform, allowing VideoByte customers to use IRIS.TV contextual targeting directly through its ad server.
News categories:
IRIS.TV, VideoByte, Field Garthwaite, David Naffis, Kyle Cheasman, Advertising, Digital TV, Streaming, Worldwide
IRIS.TV integrates Reticle emotional AI for contextual targeting
Oct 4, 2021 – Reticle has announced an integration with IRIS.TV. Marketers will now be able to use Reticle's emotional data to contextually target relevant, brand-safe inventory across IRIS-enabled publishers.
News categories:
Reticle, IRIS.TV, Jonah Cait, Field Garthwaite, Advertising, Digital TV, Streaming, Worldwide
SpringServe first independent ad server to integrate with IRIS.TV
Sep 23, 2021 – IRIS.TV and SpringServe have announced that they are working together to enable video-level contextual targeting for CTV through SpringServe's platform for ad inventory management.
News categories:
IRIS.TV, SpringServe, Field Garthwaite, Joe Hirsch, Mike Richter, Advertising, Digital TV, Streaming, USA
IRIS.TV enables contextual ad targeting on the Amagi platform
Sep 9, 2021 – IRIS.TV and Amagi have announced that they have entered into a partnership to enable contextual targeting on ad inventory of premium CTV content from participating content brands on Amagi platform.
News categories:
IRIS.TV, Amagi, Field Garthwaite, Srinivasan KA, Sudhir Shabad, Douglas Paul, Advertising, Digital TV, Streaming, Worldwide
IRIS.TV powers contextually relevant ad inventory for Plex
Aug 25, 2021 – IRIS.TV has partnered with Plex to enable contextually relevant CTV advertising on the Plex platform. Plex is now able to offer brands more transparency into the ad inventory they’ve purchased.
News categories:
IRIS.TV, Plex, Field Garthwaite, Todd Hay, Advertising, Digital TV, Streaming, Worldwide
OTTera integrated into the IRIS.TV video data ecosystem
Jul 29, 2021 – IRIS.TV has added OTTera to its video data ecosystem. OTTera CTV content will now be contextually segmented by leading data providers including Oracle Advertising, Comscore, GumGum, ZEFR, Kerv Interactive and Advanced Contextual.
News categories:
IRIS.TV, OTTera, Field Garthwaite, Stephen L. Hodge, Advertising, Big Data, Digital TV, Streaming, Worldwide
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