Digital TV News: GroupM
PeerLogix partners with adsquare for OTT audience targeting
Nov 8, 2017 – PeerLogix (OTC PINK: LOGX) has announced a partnership with adsquare to provide PeerLogix data on adsquare's Audience Management Platform. The partnership will allow buyers in adsquare's platform to purchase PeerLogix's OTT engagement data from over 170 million households.
News categories:
PeerLogix, adsquare, Ray Colwell, Tom Laband, Advertising, Big Data, Digital TV, Streaming, Worldwide
GroupM launches Finecast, an addressable TV business in the UK
Sep 27, 2017 – GroupM has announced the launch of Finecast, a company delivering precision and accountability to advertising on television. Finecast enables advertisers to precision-target viewers across multiple on demand, linear and live streaming TV environments.
News categories:
GroupM, Finecast, Kelly Clark, Jakob Nielsen, Advertising, Big Data, UK
Target programs ads on NBCUniversal through 4C
Sep 26, 2017 – NBCUniversal has announced that the company will make national television inventory available for self-serve programmatic buying for launch partner Target. This effort is powered by data science and media technology company 4C.
News categories:
4C Insights, NBCUniversal, Target, Lance Neuhauser, Mike Rosen, Kristi Argyilan, Advertising, Big Data, Digital TV, USA
DISH Media enables Volvo to target ads across both DISH and Sling TV
Sep 13, 2017 – DISH Media Sales has announced its first cross-platform addressable ad campaign, which enabled Volvo Cars to target TV viewers across DISH and Sling TV with a single buy. The campaign, executed through media agency Mindshare, allowed Volvo Cars to reach four segments of luxury car enthusiasts across both platforms.
News categories:
DISH Media Sales, Volvo, Brian Norris, Kevin Corcoran, Advertising, USA
GroupM revises 2017 UK advertising growth forecast down to 4.1% from 7%
Jun 22, 2017 – UK advertising is set to see an eighth successive year of growth in 2017 with a 4.1% increase in spending. The forecast is a downward revision from the 7% growth predicted in November 2016, partly attributed to a generalised drop in TV investment.
News categories:
GroupM, Adam Smith, Nick Theakstone, Advertising, UK
Innovid segments connected TV audiences with Nielsen Catalina Solutions
Jun 16, 2017 – Innovid has launched the first-ever technology solution for marketers to dynamically customize connected TV and over-the-top (OTT) ads based on purchase-based CPG audience segments from Nielsen Catalina Solutions (NCS).
News categories:
Innovid, Nielsen Catalina Solutions, GroupM, Tal Chalozin, Carl Spaulding, Seth Walters, Advertising, Big Data, Digital TV, Streaming, USA
Cross MediaWorks Launches one2one Media
Apr 3, 2017 – Cross MediaWorks has announced that it has launched one2one Media. This new company will provide a neutral and scalable addressable video business for agencies and advertisers, in partnership with MVPDs.
News categories:
one2one Media, Cross MediaWorks, Lee Equity Partners, Michael Bologna, Jamie Power, Nick Troiano, Barry Baker, Advertising, Private Equity, USA
Ooyala providing Ad-Tech for Vudu Movies on Us
Oct 26, 2016 – Ooyala has announced that it is powering the new advertising (AVOD) service, Vudu Movies on Us, from Vudu, Walmart’s subscription-free video streaming service. Through Ooyala, advertisers are able to access Vudu’s millions of customers.
News categories:
Ooyala, Vudu, GroupM, Scott Braley, Scott Blanksteen, Seth Walters, Content Distribution, Streaming, USA
DISH Network® to Integrate INVIDI Technologies for Addressable Television Advertising
Nov 10, 2008 – DISH Network (Nasdaq: DISH) has announced an agreement with INVIDI Technologies to use INVIDI's Advatar™ technology to deliver addressable, targeted national and local television advertising.
News categories:
DISH Network, INVIDI, Advertising, Digital TV, Middleware, Satellite, Set Top Box, USA
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