Digital TV News: Hulu
Longtail OTT TV services expand reach in the U.S.
Aug 29, 2023 – Comscore (Nasdaq: SCOR) has released its annual State of Streaming report, showing a 21% increase CTV hours per household watched, with ad supported services capturing the bulk of new viewing.
News categories:
Comscore, James Muldrow, Digital TV, Market Research, Streaming, USA
U.S. consumers cutting streaming services to save money
Aug 23, 2023 – Parks Associates has released analysis of the video services landscape showing that the average annualized subscriber churn rate for U.S. streaming video services stands at 47%.
News categories:
Parks Associates, Sarah Lee, Digital TV, Market Research, Streaming, USA
U.S. home entertainment spending topped $20 billion in H1 2023
Aug 18, 2023 – According to DEG, U.S. consumers spent $20.5 billion on movies and TV shows in the first six months of 2023, up 14.7% from the $17.9 billion spent in the first six months of 2022.
News categories:
Digital Entertainment Group, Digital TV, Market Research, Streaming, USA
Top U.S. pay-TV providers lost 1,730,000 subscribers in 2Q 2023
Aug 15, 2023 – Leichtman Research Group (LRG) has found that the largest pay-TV providers in the U.S. lost about 1,730,000 video subscribers in 2Q 2023, compared to a loss of about 1,725,000 in 2Q 2022.
News categories:
Leichtman Research, Bruce Leichtman, Cable TV, Digital TV, IPTV, Satellite, Streaming, Subscribers, USA
U.S. streaming climbs to record high in July
Aug 15, 2023 – Streaming accounted for a record high 38.7% of total U.S. TV usage in July, while linear TV viewership fell below 50% for the first time, according to Nielsen's July 2023 The Gauge report.
News categories:
Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA
Disney+ to extend ad-supported service to Europe and Canada
Aug 9, 2023 – Following its ad-tier launch in the U.S., Disney+ has announced an ad-supported offering to be available in markets across Europe and in Canada beginning November 1.
News categories:
Disney, Joe Earley, Canada, Digital TV, Europe, Streaming, USA
88% of U.S. households have an SVOD service
Aug 9, 2023 – Research from Leichtman Research (LRG) finds that 83% of U.S. households have an SVOD service from Netflix, Amazon Prime, and/or Hulu, with additional streaming services adding another 5 percentage points.
News categories:
Leichtman Research, Bruce Leichtman, Digital TV, Market Research, Streaming, USA
Percentage of U.S. SVOD buyers looking to cut spending up 40%
Jul 18, 2023 – Research from Aluma Insights finds 35% of U.S. SVOD customers spending too much on services and are looking to cut back, a 40% increase over last year and threefold that of 2019.
News categories:
Aluma, Michael Greeson, Digital TV, Market Research, Streaming, USA
U.S. TV streaming usage hits all-time high in June
Jul 18, 2023 – According to Nielsen's June 2023 report of The Gauge, streaming accounted for 37.7% of overall TV usage in the U.S. in June, a record high share total for the digital format.
News categories:
Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA
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