Digital TV News: Jane Clarke
Coalition for Innovative Media Measurement adds 12 new members
May 5, 2020 – The Coalition for Innovative Media Measurement (CIMM) has announced that Ampersand, Charter, Data ImpacX, Dativa, IRI, Janus Strategy & Insights, LiveRamp, New York Interconnect, Sequent Partners, Tru Optik, TVSquared and VideoAmp have joined.
News categories:
CIMM, Jane Clarke, Advertising, Big Data, Digital TV, USA
CIMM launches best practices study on combining Smart TV and STB data
May 1, 2020 – CIMM has announced the launch of a study to develop best practices in building large scale, granular data sets to measure all forms of TV viewing by combining the anonymous viewing data from both Smart TVs and STBs.
News categories:
CIMM, Pre-Meditated Media, Jane Clarke, Gerard Broussard, Howard Shimmel, Big Data, Content Identification, Digital TV, Set Top Box, Smart TV, USA
VideoAmp extends TV viewership data access via partnership with TiVo
Dec 16, 2019 – VideoAmp is partnering with TiVo to allow it to combine TV viewership data from Smart TVs (ACR) with the same from cable and satellite set-top boxes. The expanded data set extends VideoAmp’s TV Viewership data pool to cover 25 million devices in 19 million U.S. households.
News categories:
VideoAmp, TiVo, Randy Laughlin, Walt Horstman, Jane Clarke, Advertising, Big Data, Digital TV, Set Top Box, USA
SMPTE publishes standards for adding audio watermark-based IDs to media assets
Jul 9, 2018 – SMPTE has announced published standards for binding Ad-IDs to commercials and Entertainment ID Registry (EIDR) codes to programming content. The standards specify use of Kantar Media's audio watermarking technology, an open solution available for licensing.
News categories:
SMPTE, Kantar Media, Coalition for Innovative Media Measurement, Jane Clarke, Advertising, Big Data, Content Distribution, Content Identification, Digital TV, USA, Worldwide
TVision raises $6.8m for attention-based ad measurement
Oct 26, 2016 – TVision has secured $6.8M in funding to expand operations. TVision captures TV and OTT video attention data passively using sensor-based technology and algorithms to detect actual eyes-on-screen.
News categories:
TVision Insights, Accomplice, Jane Clarke, Ryan Moore, Advertising, Digital TV, Venture Capital, Worldwide
Latest News
- Mobile to provide 40% of SVOD subscriptions
- Comscore finds U.S. VOD transactions peaked in April
- Vewd brings the full broadcast experience to Smart TVs
- Dataxis compares Europe, Latam with U.S. AVOD market
- HEVC Advance royalty rates to remain at current levels
- Alphonso signs ACR distribution deals with Seiki and Skyworth
- Market turbulence to boost UK digital video market
- THEO Technologies and Synamedia form HESP Alliance
- U.S. consumers spend nearly seven hours per week watching online video
- NEXTGEN TV launches at four TV stations in Salt Lake City
- FCC designates Huawei and ZTE as national security threats
- STARZPLAY available from UPC Switzerland
- Verizon Media launches TV tune-in attribution with Inscape
- Eros Now partners with Dish TV India
- NexGuard watermarking integrated into AWS Elemental MediaConvert
- TRAI reports pay TV numbers for India at end-2019
- Altibox takes Verimatrix security into the Cloud
- Consolidated Communications introduces CCiTV in Texas
- Brat TV chooses Amagi to expand streaming TV footprint
- Churn rate for U.S. OTT services at 41% in Q1 2020