Digital TV News: Kelly Williams
UK broadcasters launch ad campaign measurement tool
Jun 9, 2021 – Sky, ITV and Channel 4 are working together to launch CFlight, an advertising metric that captures live, on-demand and time-shifted commercial impressions across all mainstream viewing platforms in the UK.
News categories:
Sky Media, ITV, Channel 4, NBCUniversal, Tim Pearson, Kelly Williams, Veriça Djurdjevic, Kelly Abcarian, Advertising, Digital TV, UK
ITV launches data partnership with InfoSum
Aug 24, 2020 – ITV is to partner with identity infrastructure provider InfoSum as part of a first-party data strategy that will make its 30 million ITV Hub users available for advertisers to match against and activate as target audiences.
News categories:
ITV, InfoSum, Kelly Williams, Nick Halstead, Advertising, Big Data, Digital TV, Streaming, UK
ITV announces new addressable advertising platform: Planet V
Nov 12, 2019 – ITV has announced the launch of its addressable advertising platform - Planet V. Planet V will allow advertisers and agencies control over the purchasing of their campaigns across ITV’s premium VOD service, the ITV Hub.
News categories:
ITV, Kelly Williams, Steve Ballinger, Advertising, Big Data, Digital TV, Streaming, UK
Cleveland field test shows ATSC 3.0 UHD HDR in a challenging urban environment
May 23, 2019 – In a field test conducted under the auspices of the NAB in Cleveland, OH, an engineering team of industry participants showed how ATSC 3.0 can enhance the technological performance and economic value of existing broadcast infrastructures.
News categories:
Technicolor, National Association of Broadcasters, Alan Stein, Kelly Williams, ATSC 3, Content Distribution, Digital TV, USA
ITV to launch addressable advertising platform with Amobee
Apr 4, 2019 – ITV has announced that it has signed a UK and Ireland licensing agreement with Amobee for programmatic buying and selling of video inventory on the ITV Hub. This will enable ITV to launch a fully programmatic, advanced advertising platform.
News categories:
ITV, Amobee, Carolyn McCall, Kelly Williams, Kim Perell, Chris Williams, Adam Pace, Advertising, Big Data, Digital TV, Ireland, Streaming, UK
ITV partners with Sorenson Media to launch linear addressable advertising
Nov 9, 2017 – ITV, the UK’s biggest commercial broadcaster, has announced a partnership with Sorenson Media. ITV will use Sorenson Media’s technology to execute addressable advertising campaigns across ITV’s range of linear broadcast channels starting early next year.
News categories:
Sorenson Media, ITV, Brian Jentz, Kelly Williams, Advertising, Apps, Digital TV, Smart TV, Streaming, UK
Latest News
- Simplestream launches automated SCTE-35 Marker Inserter
- StarTV to offer streaming video via satellite in Mexico
- Channel 4 chooses Witbe to automate streaming app QA testing
- Addressable TV Initiative certifies HbbTV-TA at TP Vision and Vestel
- ATSC expanding video compression options for ATSC 3.0
- Swisscom to acquire Vodafone Italia
- Video Solutions selects Whip Media reporting and royalty payments system
- SLING TV launches free classic arcade games
- Western Europe OTT revenues to be up 55% in 2029
- Irdeto releases 'State of the Video Entertainment Industry' report
- Paramount to sell 13.01% stake in Viacom18 to Reliance Industries
- Telia cuts cloud costs for DVR services with Synamedia
- Bitmovin and Yospace launch live streaming ad partnership
- Teads expands exclusive CTV native ads partnership with LG Ad Solutions
- Sinclair & APTS offer free ATSC 3.0 channel hosting for public TV stations
- Proximus launches multiscreen Pickx apps with 3SS
- ZTE and Moratelindo deploy Android TV STB in Indonesia
- Free viewing increases lead over SVOD
- New TV Box for Proximus customers
- Zapping deploys Zixi for OTT content delivery