Digital TV News: Laurent Potesta

TVUP Media selects Ad Insertion Platform
May 5, 2022 – TVUP Media Telecom has selected Ad Insertion Platform (AIP) to monetize its ad inventory through AIP's programmatic premium video ad network. TVUP’s OTT TV platform, Tivify, offers free access to more than 130 streaming channels.
News categories: Ad Insertion Platform, TVUP Media, Laurent Potesta, Eudald Domènech, Advertising, Digital TV, Spain, Streaming

OKAST integrates Ad Insertion Platform's SSAI
Mar 11, 2022 – Ad Insertion Platform (AIP) has partnered with OKAST to integrate AIP's server-side-ad-insertion (SSAI) technology into OKAST's platform as well as sell OKAST customers' ad inventory, supporting the platform's AVOD and FAST channels expansion.
News categories: Ad Insertion Platform, OKAST, Laurent Potesta, Cédric Monnier, Advertising, Digital TV, Europe, Streaming

Molotov renews SSAI contract with AIP
Feb 8, 2022 – Ad Insertion Platform (AIP) is to continue to provide Server-Side-Ad-Insertion (SSAI) technology for Molotov's MANGO AVoD service. AIP's platform solves the technical complexities of delivering addressable dynamic advertising for streamed TV.
News categories: Ad Insertion Platform, Molotov, Laurent Potesta, Eric Renard, Advertising, Big Data, Digital TV, France, Streaming

Ad Insertion Platform integrates Zixi for targeted ad delivery
Sep 14, 2021 – Zixi has announced an integration with Ad Insertion Platform (AIP), allowing content providers different ways to monetize live channels. AIP's SSAI platform allows ad replacement in live streams and on-demand content.
News categories: Zixi, Ad Insertion Platform, John Wastcoat, Laurent Potesta, Advertising, Digital TV, Streaming, Worldwide

Unified Streaming enables dynamic ad insertion for Molotov
Dec 10, 2020 – Molotov has extended its relationship with Unified Streaming to enable dynamic ad insertion across its VOD content. The involves the application of Unified Streaming's Remix technology to Molotov’s Mango AVOD brand.
News categories: Unified Streaming, Molotov, Ad Insertion Platform, Simon Westbroek, Clement Cezard, Laurent Potesta, Advertising, Digital TV, France, Streaming

Globecast partners with AIP for server-side dynamic ad insertion
Sep 9, 2019 – Globecast has announced that it is continuing to expand its TV Everywhere OTT video platform via the integration of additional server-side dynamic ad insertion (SSDAI) capabilities, partnering with Ad Insertion Platform (AIP) in Europe.
News categories: Globecast, Ad Insertion Platform, Frédéric Torasso, Laurent Potesta, Advertising, Content Distribution, Digital TV, Europe