Digital TV News: Laurent Potesta

AIP's SGAI intgerated with castLabs' PRESTOplay video player
Apr 12, 2024 – Ad Insertion Platform (AIP) has announced that castLabs' PRESTOplay is the first video player fully compatible with its Server-Guided Ad Insertion (SGAI) technology: AdBlendr.
News categories: Ad Insertion Platform, castLabs, Laurent Potesta, Christophe Kind, Advertising, Digital TV, Media Player, NABShow, Streaming, Worldwide

Ad Insertion Platform unveils server-guided ad insertion (SGAI) product
Apr 9, 2024 – Ad Insertion Platform has announced AdBlendr, a Server-Guided Ad Insertion (SGAI) product. AdBlendr ensures a flawless targeted ad insertion experience while maintaining optimal latency levels.
News categories: Ad Insertion Platform, Laurent Potesta, Advertising, Content Distribution, Digital TV, NABShow, Worldwide

Eurovision Sport selects Ad Insertion Platform monetization solution
Mar 28, 2023 – Ad Insertion Platform (AIP) has announced that Eurovision Sport will use its SSAI solution, CDN distribution and ad sales services for the video streaming of its Sport Digital Platform.
News categories: Ad Insertion Platform, Eurovision Sport, Laurent Potesta, Jean-Baptiste Casta, Advertising, Content Distribution, Digital TV, Europe, Streaming

Ad Insertion Platform and Veset create combined solution for ingest, SSAI and playout
Jun 14, 2022 – Ad Insertion Platform (AIP) and Veset are partnering to provide a way to deliver ad-supported video content to multiple platforms. With the solution, video providers can originate and monetize linear channels, with graphics, interactivity and personalization.
News categories: Ad Insertion Platform, Veset, Laurent Potesta, Igor Krol, Advertising, Content Distribution, Digital TV, Worldwide

TVUP Media selects Ad Insertion Platform
May 5, 2022 – TVUP Media Telecom has selected Ad Insertion Platform (AIP) to monetize its ad inventory through AIP's programmatic premium video ad network. TVUP’s OTT TV platform, Tivify, offers free access to more than 130 streaming channels.
News categories: Ad Insertion Platform, TVUP Media, Laurent Potesta, Eudald Domènech, Advertising, Digital TV, Spain, Streaming

OKAST integrates Ad Insertion Platform's SSAI
Mar 11, 2022 – Ad Insertion Platform (AIP) has partnered with OKAST to integrate AIP's server-side-ad-insertion (SSAI) technology into OKAST's platform as well as sell OKAST customers' ad inventory, supporting the platform's AVOD and FAST channels expansion.
News categories: Ad Insertion Platform, OKAST, Laurent Potesta, Cédric Monnier, Advertising, Digital TV, Europe, Streaming

Molotov renews SSAI contract with AIP
Feb 8, 2022 – Ad Insertion Platform (AIP) is to continue to provide Server-Side-Ad-Insertion (SSAI) technology for Molotov's MANGO AVoD service. AIP's platform solves the technical complexities of delivering addressable dynamic advertising for streamed TV.
News categories: Ad Insertion Platform, Molotov, Laurent Potesta, Eric Renard, Advertising, Big Data, Digital TV, France, Streaming

Ad Insertion Platform integrates Zixi for targeted ad delivery
Sep 14, 2021 – Zixi has announced an integration with Ad Insertion Platform (AIP), allowing content providers different ways to monetize live channels. AIP's SSAI platform allows ad replacement in live streams and on-demand content.
News categories: Zixi, Ad Insertion Platform, John Wastcoat, Laurent Potesta, Advertising, Digital TV, Streaming, Worldwide

Unified Streaming enables dynamic ad insertion for Molotov
Dec 10, 2020 – Molotov has extended its relationship with Unified Streaming to enable dynamic ad insertion across its VOD content. The involves the application of Unified Streaming's Remix technology to Molotov’s Mango AVOD brand.
News categories: Unified Streaming, Molotov, Ad Insertion Platform, Simon Westbroek, Clement Cezard, Laurent Potesta, Advertising, Digital TV, France, Streaming