Digital TV News: Marie Nilsson

SVOD reaches saturation in Sweden
May 17, 2022 – According to Mediavision, as of Q1 2022, 60% of Swedish households subscribed to at least one paid video streaming service. Following several years of strong growth, the number of subscribing households has remained essentially unchanged over the past 12 months.
News categories: Mediavision, Marie Nilsson, Digital TV, Market Research, Streaming, Sweden

HBO Nordic adds 635,000 subscribers following Max launch
Jan 11, 2022 – According to Mediavision, the launch of HBO Max has resulted in HBO Nordics gaining more than 635,000 new subscribing households. HBO has thereby reclaimed its position as the third biggest SVOD service in the Nordics.
News categories: Mediavision, Marie Nilsson, Denmark, Digital TV, Finland, Norway, Subscribers, Sweden

Sweden adds 350,000 SVOD subscriptions in last 12 months
Nov 9, 2021 – According to Mediavision, growth in the number of SVOD households in Sweden is declining. However, households that already subscribe continue to add services, resulting in 350,000 new subscriptions in the last 12 months.
News categories: Mediavision, Marie Nilsson, Digital TV, Streaming, Subscribers, Sweden

Nordic digital media market shows strong growth in 1H 2021
Jul 5, 2021 – According to Mediavision, 75% of all Nordic households subscribe to at least one digital media service. Video holds the highest household penetration with more than 6.5 million digital subscriptions.
News categories: Mediavision, Marie Nilsson, Denmark, Digital TV, Finland, Market Research, Norway, Streaming, Sweden

Swedish streaming market sets record in 2020
Jan 27, 2021 – According to Mediavision, 2020 turned out to be a year of new records for streaming services in Sweden. More people than ever are paying for video streaming, while viewing reaches new levels.
News categories: Mediavision, Marie Nilsson, Digital TV, Market Research, Streaming, Sweden

Netflix loses subscribers in Sweden
Oct 26, 2020 – During the past year, Swedish households have purchased an additional 700,000 SVOD subscriptions, according to Mediavision. Paid video services reached a new record level in Q3 2020. Netflix, however, lost subscribers.
News categories: Mediavision, Marie Nilsson, Digital TV, Market Research, Streaming, Sweden

Swedish streaming market saturating
Feb 11, 2020 – According to Mediavision, 54% of households in Sweden subscribe to at least one video streaming service. The limited growth over the past year may be a sign of the market maturing. However, the number of subscriptions per household is increasing steadily.
News categories: Mediavision, Marie Nilsson, Digital TV, Market Research, Streaming, Sweden

10 million streaming subscriptions in the Nordics
May 27, 2019 – Streaming video continues to grow rapidly in the Nordics, Mediavision concludes in its recently published analysis of the Nordic TV and video market. An increasing number of consumers subscribe to SVOD and year-on-year the growth is 800,000 new subscribing households.
News categories: Mediavision, Marie Nilsson, Denmark, Digital TV, Finland, Norway, Streaming, Subscribers, Sweden

Appetite for streaming in the Nordics continues to grow
Dec 14, 2018 – According to Mediavision, the appetite for streaming services among Nordic consumers continues to rise. Today, 5.3 million Nordic households subscribe to at least one video streaming service (SVOD).
News categories: Mediavision, Marie Nilsson, Denmark, Digital TV, Finland, Market Research, Norway, Streaming, Sweden