Digital TV News: Marie Nilsson

Ad revenue increasingly important to Swedish streaming services
Aug 30, 2024 – Clear growth for TV streaming subscriptions with advertising has been observed during the second quarter, according to Mediavision's latest analysis of the Swedish TV and streaming market.
News categories: Mediavision, Marie Nilsson, Digital TV, Market Research, Streaming, Sweden

More subscribers choose streaming with ads in Sweden
May 7, 2024 – According to Mediavision, during the first quarter of 2024, 60,000 more households subscribed to an HVOD (subscription+ads) service, bringing the total to over 250,000 households in Sweden.
News categories: Mediavision, Marie Nilsson, Digital TV, Market Research, Streaming, Sweden

Sweden's household media spend reaches record level in Q3
Oct 23, 2023 – According to Mediavision, household spend on media continues to rise in Sweden. In Q3, average monthly spend hit a new record of SEK 855 ($78), up 6% compared to the same period last year.
News categories: Mediavision, Marie Nilsson, Digital TV, Gaming, Market Research, Sweden, TV Services

SEK 900 million streaming revenue lost in Sweden due to sharing
Aug 31, 2023 – According to Mediavision, in Sweden approximately 1.4 million SVOD accounts are used by people outside the paying household, leading to foregone revenue of up to SEK 900 million [~$80m] (ex. VAT) per year.
News categories: Mediavision, Marie Nilsson, Digital TV, Market Research, Streaming, Sweden

Household spending on media continues to grow in Sweden
May 11, 2023 – According to Mediavision, more than 90% of households in Sweden pay for some form of media subscription. Despite increasing headwinds, there appears to be no sign of market saturation.
News categories: Mediavision, Marie Nilsson, Digital TV, Market Research, Sweden

SVOD growth returns to Sweden driven by pay TV bundling
Apr 25, 2023 – According to Mediavision, after a slowdown last year SVOD growth returned in Sweden in the first quarter of 2023, primarily explained by the fact that subscriptions are bundled with pay TV.
News categories: Mediavision, Marie Nilsson, Digital TV, Market Research, Streaming, Sweden

Video spend in Sweden up 9% in 2022 versus 2021
Mar 15, 2023 – According to Mediavision, average media spend in Sweden in 2022 increased 8% compared to 2021, and now amounts to SEK 685 (~$65) per month. Out of the total, the video segment grew by 9% YoY.
News categories: Mediavision, Marie Nilsson, Digital TV, Market Research, Sweden

TVOD in Sweden reaches record levels in 2022
Feb 9, 2023 – According to Mediavision, buying or renting video online, TVOD, grew strongly in Sweden last year. Close to 30% of Swedish households have rented or bought content this way an average month in 2022 - a new record for the country.
News categories: Mediavision, Marie Nilsson, Digital TV, Market Research, Streaming, Sweden

Three million sharing SVOD subscriptions in the Nordics
Jan 12, 2023 – According to Mediavision, three million SVOD subscriptions in the Nordics are currently borrowed from another household, i.e. giving access to a service without paying for it, with Netflix the most affected.
News categories: Mediavision, Marie Nilsson, Content Protection, Denmark, Digital TV, Finland, Market Research, Norway, Streaming, Sweden