Digital TV News: Marie Nilsson

Video spend in Sweden up 9% in 2022 versus 2021
Mar 15, 2023 – According to Mediavision, average media spend in Sweden in 2022 increased 8% compared to 2021, and now amounts to SEK 685 (~$65) per month. Out of the total, the video segment grew by 9% YoY.
News categories: Mediavision, Marie Nilsson, Digital TV, Market Research, Sweden

TVOD in Sweden reaches record levels in 2022
Feb 9, 2023 – According to Mediavision, buying or renting video online, TVOD, grew strongly in Sweden last year. Close to 30% of Swedish households have rented or bought content this way an average month in 2022 - a new record for the country.
News categories: Mediavision, Marie Nilsson, Digital TV, Market Research, Streaming, Sweden

Three million sharing SVOD subscriptions in the Nordics
Jan 12, 2023 – According to Mediavision, three million SVOD subscriptions in the Nordics are currently borrowed from another household, i.e. giving access to a service without paying for it, with Netflix the most affected.
News categories: Mediavision, Marie Nilsson, Content Protection, Denmark, Digital TV, Finland, Market Research, Norway, Streaming, Sweden

Over four million SVOD subscriptions in Denmark
Dec 13, 2022 – According to Mediavision analysis of the Danish TV and streaming market, the number of paid subscriptions in Denmark now exceeds four million, with more than half a million new subscriptions being added in the past 12 months.
News categories: Mediavision, Marie Nilsson, Denmark, Digital TV, Streaming, Subscribers

Nordic streaming customers open to subscriptions with ads
Dec 8, 2022 – According to Mediavision, there are around 17 million SVOD subscriptions on the Nordic market. A little over four million of those subscriptions could be converted into cheaper subscriptions with advertising.
News categories: Mediavision, Denmark, Digital TV, Finland, Market Research, Norway, Streaming, Sweden

In Sweden ad-supported video leads in weekly reach
Nov 24, 2022 – According to Mediavision's analysis of the Swedish streaming market, advertising financed free services are now the biggest category in terms of weekly reach, mainly driven by the social media platforms.
News categories: Mediavision, Marie Nilsson, Digital TV, Market Research, Streaming, Sweden

Swedish households have more streaming subscriptions than ever
Aug 24, 2022 – Analysis by Mediavision shows that households in Sweden continue to pay for their streaming subscriptions and that the market is growing according to trend. This results in a record quarter for the paid streaming market.
News categories: Mediavision, Marie Nilsson, Digital TV, Market Research, Streaming, Sweden

SVOD reaches saturation in Sweden
May 17, 2022 – According to Mediavision, as of Q1 2022, 60% of Swedish households subscribed to at least one paid video streaming service. Following several years of strong growth, the number of subscribing households has remained essentially unchanged over the past 12 months.
News categories: Mediavision, Marie Nilsson, Digital TV, Market Research, Streaming, Sweden

HBO Nordic adds 635,000 subscribers following Max launch
Jan 11, 2022 – According to Mediavision, the launch of HBO Max has resulted in HBO Nordics gaining more than 635,000 new subscribing households. HBO has thereby reclaimed its position as the third biggest SVOD service in the Nordics.
News categories: Mediavision, Marie Nilsson, Denmark, Digital TV, Finland, Norway, Subscribers, Sweden