Digital TV News: Mediavision

Swedish streaming market experiencing significant upswing
Nov 13, 2024 – According to Mediavision, in the third quarter Sweden added 600,000 new streaming subscriptions compared to the same period of last year, driven by more affordable, ad-supported options.
News categories: Mediavision, Marie Nilsson, Digital TV, Market Research, Streaming, Sweden

Paid streaming with ads growing strongly in Norway
Oct 23, 2024 – Paid streaming with ads continues to grow rapidly in Norway with several services launching such subscriptions over the past year. Nearly 600,000 households in Norway now have a subscription.
News categories: Mediavision, Marie Nilsson, Advertising, Digital TV, Market Research, Norway, Streaming

Ad revenue increasingly important to Swedish streaming services
Aug 30, 2024 – Clear growth for TV streaming subscriptions with advertising has been observed during the second quarter, according to Mediavision's latest analysis of the Swedish TV and streaming market.
News categories: Mediavision, Marie Nilsson, Digital TV, Market Research, Streaming, Sweden

Five million pirates in the Nordics
May 28, 2024 – According to Mediavision, 25% of all 15-74-year-olds in the Nordics have downloaded or illegally streamed films, series or live sports in the last month, equating to ~5 million pirates in the Nordics.
News categories: Mediavision, Natalia Borelius, Content Protection, Denmark, Digital TV, Finland, Iceland, Market Research, Norway, Sweden

More subscribers choose streaming with ads in Sweden
May 7, 2024 – According to Mediavision, during the first quarter of 2024, 60,000 more households subscribed to an HVOD (subscription+ads) service, bringing the total to over 250,000 households in Sweden.
News categories: Mediavision, Marie Nilsson, Digital TV, Market Research, Streaming, Sweden

3 million SVOD subscriptions shared in the Nordics
May 6, 2024 – According to Mediavision, despite the efforts of the media industry, more than three million SVOD subscriptions in the Nordics are shared, with only a marginal decrease of ~250,000 in the last year.
News categories: Mediavision, Fredrik Liljeqvist, Content Protection, Denmark, Digital TV, Finland, Market Research, Norway, Sweden

HVOD, live sports and password crackdown could reinvigorate Danish streaming
Apr 24, 2024 – According to Mediavision, the Danish SVOD market is stable and shows clear signs of saturation, but cheaper SVOD packages with ads, combined with a crackdown on password sharing, could boost growth once again.
News categories: Mediavision, Fredrik Liljeqvist, Denmark, Digital TV, Market Research, Streaming

Demand expected for ad-supported streaming subscriptions in Sweden
Feb 19, 2024 – A survey by Mediavision suggests that if the five largest streaming services in Sweden were to launch cheaper subscriptions with ads, they could add up to 1.8 million new subscriptions.
News categories: Mediavision, Fredrik Liljeqvist, Digital TV, Market Research, Streaming, Sweden

Nordic video market approaching €10 billion in revenue
Dec 19, 2023 – According to Mediavision, growth in the Nordic TV and video market is projected to have continued in 2023, with total revenues expected to reach EUR 9.8 billion for the year.
News categories: Mediavision, Fredrik Liljeqvist, Broadcast, Denmark, Digital TV, Finland, Market Research, Norway, Streaming, Sweden