Digital TV News: NPD Connected Intelligence

Internet access speed impacts CE device ownership levels in the U.S.
Feb 9, 2023 – An NPD Group report has revealed that gaps exist in U.S. ownership levels for devices that are more dependent on an internet connection. Examples include 4K TVs and smart home devices.
News categories: NPD Group, Eddie Hold, Broadband, Digital TV, Market Research, Smart Home, Smart TV, Streaming, USA

U.S. annual consumer technology growth to stay in low single digits
Mar 26, 2019 – The NPD Group has shared insights from its latest Future of Tech report, a three-year technology industry forecast, which predicts low single-digit sales growth in the U.S. consumer technology market through 2021.
News categories: NPD Group, Stephen Baker, Digital TV, Market Research, Smart TV, USA

15% of U.S. households have a DTC channel subscription
Mar 21, 2019 – Driven by the influx of new services, faster in-home broadband speeds, and TV-connected device adoption, Direct-to-Consumer (DTC) channel adoption rates grew three-fold over the last three years to reach 15%t of U.S. households, according to The NPD Group.
News categories: NPD Group, John Buffone, Digital TV, Market Research, Streaming, USA

Desire for bigger screens driving U.S. replacement TV buying
Dec 20, 2018 – According to NPD, 40% of U.S. consumers who replaced a TV over the last two years were most motivated by a desire to purchase a bigger screen. In fact, 40% of replacement TVs purchased had a screen size of 50+ inches.
News categories: NPD Group, Stephen Baker, Digital TV, Market Research, Smart TV, USA

Connected TV and streaming player adoption spurring digital video purchases and rentals
Oct 30, 2018 – According to The NPD Group, as of August 2018, 61 million households in the U.S. had at least one internet-connected TV, video game console, Blu-ray Disc player or streaming media player. As a result more consumers are choosing to rent and purchase digital movies.
News categories: NPD Group, John Buffone, Ricardo Solar, Digital TV, Market Research, Streaming, USA

7% annual growth expected for connected TV devices in the U.S.
Sep 6, 2018 – In the U.S., at the end of 2017, 210 million devices were installed in consumer homes actively delivering internet connectivity to the TV screen, and by the end of 2021 there are forecast to be 275 million, according to The NPD Group.
News categories: NPD Group, John Buffone, Blu-ray, Digital TV, Gaming, Market Research, Set Top Box, Smart TV, Streaming, USA

Screen size and picture quality drive replacement TV purchases in U.S.
Jun 18, 2018 – According to NPD, increasing the size and picture quality are the top driving forces for U.S. consumers looking to update their televisions. Of the consumers who purchased a 4K/UHD replacement TV, 45% reported buying because they wanted a larger screen, 39% for better picture quality.
News categories: The NPD Group, Stephen Baker, Digital TV, Market Research, Smart TV, USA

Video streaming on TV-connected devices continues to grow in the US
Oct 25, 2017 – According to NPD, 57% of all U.S. smartphone users access video content via an app at least once a month, with iOS users more likely than Android users to access video content, 66 percent versus 49 percent, respectively.
News categories: NPD Group, Brad Akyuz, John Buffone, Apps, Digital TV, Market Research, Mobile, Set Top Box, Streaming, USA

Smart TVs to drive nearly half of US installed Connected TV device growth
Jun 28, 2017 – By the end of 2020 there are forecast to be 260 million installed devices attached to the internet and able to deliver apps to TVs, according to NPD. This represents 31 percent growth in TV-connected devices over the forecast period.
News categories: NPD, John Buffone, Blu-ray, Digital TV, Gaming, Market Research, Set Top Box, Smart TV, USA