Digital TV News: NPD Group

60% of U.S. broadband homes have a TV connected to the internet
Apr 19, 2017 – 60% of U.S. internet homes now have an installed connected TV device, according to NPD. As the number of connected TV homes continues to grow, the devices used to make those connections have shifted.
News categories: NPD, John Buffone, Digital TV, Set Top Box, Streaming, USA

Roku introduces audience guarantees for TV advertisers
Apr 3, 2017 – Roku has announced that marketers can now measure campaigns on the Roku platform using detailed demographic metrics comparable to linear TV with Nielsen Digital Ad Ratings (DAR).
News categories: Roku, Nielsen, Scott Rosenberg, Advertising, Digital TV, Set Top Box, Streaming, USA

238 million installed connected TV devices expected by 2019
Dec 16, 2016 – According to the NPD Connected Intelligence Connected Home Forecast, by the end of 2019, 238 million installed devices are expected to be connected to the Internet and able to deliver apps to TVs.
News categories: NPD, John Buffone, Digital TV, Market Research, Mobile, Set Top Box, Smart TV, Worldwide

NPD gains access to Tru Optik OTT TV usage data
Dec 15, 2016 – Tru Optik has announced that it has partnered with NPD Group. Through the partnership, NPD will have access to Tru Optik’s first-party data set on the consumption of movie and video games via OTT TV and Connected TV.
News categories: Tru Optik, NPD Group, Andre Swanston, David Wiesenfeld, Karyn Schoenbart, Advertising, Digital TV, Market Research, Streaming, Worldwide

4K UHD TV to shift from early adopter to mass market
Nov 21, 2016 – With awareness and interest on the rise, this holiday season could mark the shift in the 4K Ultra-High Definition (UHD) TV consumer base from early adopter to mass market audience, according to The NPD Group.
News categories: NPD Group, John Buffone, Digital TV, Market Research, USA

Over 80% of U.S. smartphone users now stream video
Mar 21, 2016 – Eighty-one percent of all U.S. smartphone users now stream video on their devices, according to NPD Group. This usage is being driven primarily by users who are 25 and younger.
News categories: NPD Group, Brad Akyuz, Digital TV, Market Research, Smartphone, Streaming, USA

49 million U.S. homes have a TV connected to the internet
Mar 7, 2016 – More than half (52%) of all U.S. Internet homes have at least one TV connected to the Internet, representing an increase of six million homes over the past year, according to The NPD Group.
News categories: NPD Group, John Buffone, Blu-ray, Digital TV, Gaming, Market Research, Set Top Box, Smart TV, Streaming, USA

82% growth expected in U.S. internet-connected TV devices by 2018
Nov 9, 2015 – By the end of 2018, 231 million installed devices are expected to be connected to the Internet and able to deliver apps to TVs, representing 82 percent growth from 2014 to 2018, according to The NPD Group.
News categories: NPD, John Buffone, Digital TV, Market Research, Set Top Box, Smart TV, Streaming, USA

Half of U.S. internet homes own a connected TV device
Aug 26, 2015 – According to The NPD Group, the CE industry reached a milestone in the second quarter with half of U.S. Internet homes now owning a Connected TV device. This includes connected TVs, video game consoles, streaming media players, and Blu-ray Disc players.
News categories: NPD Group, John Buffone, Blu-ray, Digital TV, Gaming, Market Research, Set Top Box, Smart TV, Streaming, USA