Digital TV News: Nielsen
Broadcast industry leaders invest in RUN3TV
Apr 12, 2024 – Broadcast groups have announced they will lead funding to accelerate the commercial launch of the ATSC 3.0 Framework Authority (A3FA), the driving force behind the RUN3TV platform.
News categories:
Pearl TV, Gray Television, Sinclair Broadcast, Nielsen, Comscore, Pat LaPlatney, Chris Ripley, Paul LeFort, Brian Pugh, Advertising, ATSC 3, Digital TV, Middleware, Set Top Box, Smart TV, USA, UX
Gracenote metadata for Cineverse conversational search platform
Apr 8, 2024 – Cineverse (NASDAQ:CNVS) has announced a deal to integrate Gracenote metadata into cineSearch – its AI-powered conversational entertainment search platform to be unveiled this spring.
News categories:
Cineverse, Gracenote, Tony Huidor, Trent Wheeler, Big Data, Digital TV, Streaming, USA, UX
Gracenote extends FAST Channel metadata program to the U.S.
Apr 3, 2024 – Gracenote has expanded its FAST Program to also enable U.S.-based content owners to distribute TV programs and movies to streaming platforms along with Gracenote metadata.
News categories:
Gracenote, Tim Cutting, Big Data, Digital TV, Streaming, USA, UX
Circle City renews with Nielsen for Local TV measurement
Mar 27, 2024 – Nielsen has announced a renewal with Circle City Broadcasting, Indiana’s only locally owned and operated broadcast and digital news media network, for Local TV measurement.
News categories:
Nielsen, Circle City, Paul LeFort, DuJuan McCoy, Advertising, Big Data, Digital TV, USA
U.S. TV viewing hits four-year high in January
Feb 20, 2024 – Nielsen's January 2024 report of The Gauge has revealed that January TV viewing levels soared with January producing nine of the 10 highest daily streaming levels ever.
News categories:
Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA
Nielsen expands YouTube CTV ad measurement in 11 countries
Feb 8, 2024 – Nielsen will integrate YouTube CTV measurement into Nielsen ONE Ads to measure audiences in Australia, Germany, India, Indonesia, Italy, Japan, Mexico, the Philippines, South Korea, Thailand and the UK.
News categories:
Nielsen, YouTube, Deirdre Thomas, Kate Alessi, Advertising, Australia, Big Data, Digital TV, Germany, India, Indonesia, Italy, Japan, Korea, Mexico, Philippines, Streaming, Thailand, UK
Nielsen expands OOH panel coverage to 100% of U.S. TV households
Feb 1, 2024 – Nielsen has announced that it will expand coverage of its National TV out-of-home (OOH) panel in 2024 in order to fully represent all U.S. TV households.
News categories:
Nielsen, Deirdre Thomas, Paul Ballew, Advertising, Big Data, Digital TV, USA
Nielsen and Fox renew audience measurement agreement
Jan 23, 2024 – Nielsen has announced a renewal agreement with FOX, covering measurement of FOX networks across broadcast, cable and free streaming, and including Nielsen ONE Ads measurement on all FOX properties.
News categories:
Nielsen, Fox, Amilcar Perez, Advertising, Big Data, Digital TV, Streaming, USA
GroupM forms Ad Innovation Accelerator with industry partners
Jan 4, 2024 – GroupM has launched the GroupM Ad Innovation Accelerator with media and technology partners. The group will strategize and create scalable ad formats for use in ad-supported streaming environments.
News categories:
GroupM, Andrew Meaden, Mike Fisher, Matt Sweeney, Advertising, Digital TV, North America, Streaming, Worldwide
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