Digital TV News: Nielsen

Nielsen completes overhaul of Local TV measurement
Oct 3, 2019 – Nielsen announced that it has integrated advanced metering, big data and people-powered panels into its Local TV measurement service. The transformation delivers metrics that are representative of what people are actually viewing in local broadcast markets.
News categories: Nielsen, Catherine Herkovic, Wendy McMahon, Kathy Doyle, Kevin Stuart, Big Data, Digital TV, USA

Nielsen and OpenSlate combine audience and brand safety measurement
Sep 18, 2019 – Nielsen (NYSE: NLSN) has announced that it has partnered with OpenSlate, a provider of brand safety and content suitability measurement. The collaboration combines OpenSlate's expertise with Nielsen's suite of audience measurement offerings.
News categories: Nielsen, OpenSlate, Nikesh Patel, Mike Henry, Jeni Gardner, Advertising, Big Data, Digital TV, USA, Worldwide

Gracenote launches video ID distribution system
Sep 12, 2019 – Gracenote (NYSE: NLSN) is launching a Video ID Distribution System enabling creators and owners of media programming to more easily distribute their movies, TV shows, short-form videos and other related content to OTT services, smart device manufacturers, and cable and satellite TV providers.
News categories: Gracenote, Simon Adams, Big Data, Digital TV, IBC2019, OTT, Worldwide

FreeWheel introduces ad management platform for OTT publishers
Sep 9, 2019 – FreeWheel has announced advancements in its digital integrated ad management platform for video publishers in Europe, which includes the extension of its partnership with Nielsen into EMEA, as well as holistic ad decisioning across sales channels.
News categories: FreeWheel, Nielsen, Thomas Bremond, Matt O’Grady, Advertising, Big Data, Digital TV, Europe, OTT

Nielsen estimates 120.6 million TV homes in the U.S.
Aug 27, 2019 – According to Nielsen’s National Television Household Universe Estimates, there are 120.6 million TV homes in the U.S. for the 2019-20 TV season. The number of persons age 2 and older in U.S. TV Households is estimated to be 307.3 million.
News categories: Nielsen, Digital TV, Market Research, USA

Videa launches forecasted ratings tool
Jul 24, 2019 – Videa has launched a forecasted ratings tool that brings faster, more efficient and statistically accurate forecasts to its end-to-end solution. The technology picks up viewership patterns and infer future ratings from the patterns.
News categories: Videa, Shereta Williams, Mary Barnas, Alan Wolk, Advertising, Big Data, Digital TV, USA

Nielsen's TV ratings platform moves to AWS
Jul 16, 2019 – Nielsen (NYSE: NLSN) has announced that as part of an initiative to transform the technology that powers its products and services, it has migrated its core National Television Audience Measurement processing to a cloud-based infrastructure.
News categories: Nielsen, AWS, Scott N. Brown, Stephen Orban, Advertising, Big Data, Digital TV, USA

beIN SPORTS renews with Nielsen for U.S. TV ratings
Jul 2, 2019 – beIN SPORTS has signed a TV measurement agreement with Nielsen (NYSE: NLSN) for the U.S. Under the agreement, both beIN SPORTS and beIN SPORTS en Español will continue to receive market intelligence and person-level viewing data for both networks.
News categories: Nielsen, beIN SPORTS, Peter Bradbury, Antonio Briceño, Advertising, Big Data, Digital TV, USA

49% of U.S. video ad impressions going to connected TV
Jun 26, 2019 – With impressions increasing nearly 60% Y-o-Y, connected TV advertising now accounts for nearly half of impressions served in the U.S. according to Extreme Reach, highlighting the massive impact of CTV on multiple aspects of digital advertising.
News categories: Extreme Reach, Mary Vestewig, Advertising, Digital TV, Market Research, OTT, USA