Digital TV News: Nielsen

JioHotstar and Nielsen collaborate on advanced ad measurement
Feb 17, 2025 – Nielsen has collaborated with JioStar to power advanced analytics for its OTT platform – JioHotstar, enabling advertisers and agencies to optimize campaign performance during the TATA IPL 2025.
News categories: Nielsen, JioStar, Arnaud Frade, Ishan Chatterjee, Advertising, Big Data, Digital TV, India, Streaming

Graham Media and Nielsen agree Local TV measurement renewal
Feb 12, 2025 – Nielsen and Graham Media Group have announced a multi-year agreement for Local TV measurement across their six markets (Detroit, Houston, San Antonio, Orlando, Jacksonville, Roanoke).
News categories: Nielsen, Graham Media, Paul LeFort, Advertising, Big Data, Digital TV, USA

Paramount and Nielsen sign measurement and analytics deal
Feb 3, 2025 – Paramount Global and Nielsen have signed a new measurement deal covering all Paramount platforms: national and local broadcast, all cable networks, and streaming on Paramount+ and Pluto TV.
News categories: Nielsen, Paramount, Karthik Rao, George Cheeks, Advertising, Big Data, Broadcast, Cable TV, Digital TV, Streaming, USA, Worldwide

Magnite to power programmatic on Sky Sport Now in New Zealand
Jan 28, 2025 – Magnite (NASDAQ: MGNI) is working with Sky New Zealand to power programmatic advertising on Sky’s premium live and on-demand sports streaming platform, Sky Sport Now.
News categories: Magnite, Sky New Zealand, Yael Milbank, Lauren Quaintance, Advertising, Digital TV, New Zealand, Streaming

European measurement bodies launch Audience Measurement Coalition
Jan 28, 2025 – European JICs, Media Owner Committees (MOCs), and research companies have announced the creation of the Audience Measurement Coalition (AMC) to advocate for audience measurement in Europe.
News categories: Audience Measurement Coalition, Yannick Carriou, Advertising, Big Data, Digital TV, Europe, Market Research

Nielsen and Cox Media renew TV measurement agreement
Jan 27, 2025 – Nielsen and Cox Media Group (CMG) have renewed their agreement for television and audio measurement services covering CMG local television and radio stations.
News categories: Nielsen, Cox Media, Advertising, Big Data, Digital TV, USA

MRC accredits Nielsen Big Data + Panel TV measurement
Jan 22, 2025 – The Media Rating Council has accredited Nielsen's Big Data + Panel National TV measurement. Big Data + Panel combines Nielsen's representative panel measurement with data from STBs and smart TVs.
News categories: Nielsen, Media Rating Council, Karthik Rao, George Ivie, Paul Ballew, Advertising, Big Data, Digital TV, Set Top Box, Smart TV, Streaming, USA

Record highs for YouTube, Netflix and Prime Video in December
Jan 21, 2025 – Nielsen's The Gauge for December 2024 showed a 4% increase in time spent watching TV in the U.S. versus November, with viewing on the Thanksgiving and Christmas days exceeding 100 billion minutes.
News categories: Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA

Roku exceeds 90 million streaming households
Jan 7, 2025 – Roku surpassed 90 million streaming households in the first week of January 2025. As the top selling TV OS for over five years in the U.S., Roku is in nearly half of all U.S. broadband households.
News categories: Roku, Anthony Wood, Digital TV, Market Research, Streaming, USA, Worldwide