Digital TV News: Nielsen

Broadcast and cable show signs of revival in U.S.
Sep 15, 2022 – Nielsen's (NYSE: NLSN) monthly TV and streaming snapshot has revealed that streaming represented 35% of TV consumption in the U.S. in August. Broadcast and cable gained in August, with shares at 22.1% and 34.5%, respectively.
News categories: Nielsen, Cable TV, Digital TV, Market Research, Streaming, USA

Nielsen enhances audience measurement in Australia with Identity System
Aug 18, 2022 – Nielsen has announced its enhanced Digital Content Ratings Solution (DCR), powered by Identity System, marking the next step in the evolution of currency-grade digital measurement in Australia.
News categories: Nielsen, Monique Perry, Jonathan Betts, Advertising, Australia, Big Data, Digital TV

Streaming surpassed cable for the first time in the U.S. in July
Aug 18, 2022 – Nielsen (NYSE: NLSN) has announced that according to its monthly total TV and streaming snapshot, streaming usage surpassed cable in July to claim the largest share of U.S. TV viewing for the first time.
News categories: Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA

Nielsen to measure NFL Thursday Night Football on Prime Video
Aug 16, 2022 – Nielsen (NYSE: NLSN) and Amazon have signed an agreement to measure Prime Video's NFL Thursday Night Football (TNF) telecasts, the first time a streaming service will be included in Nielsen's National TV measurement service.
News categories: Nielsen, Amazon, Deirdre Thomas, Srishti Gupta, Advertising, Digital TV, Streaming, USA

Gracenote enables optimized program metadata distribution
Aug 9, 2022 – Gracenote (NYSE: NLSN) has launched its Gracenote ID Distribution System. The platform help program owners and creators manage their content, streamline distribution and ensure their brands are well represented and easily discoverable.
News categories: Gracenote, Simon Adams, Big Data, Content Distribution, Digital TV, Streaming, Worldwide

Streaming accounted for over one-third of U.S. TV viewing in June
Jul 21, 2022 – In June, streaming captured 33.7% of U.S. television consumption. This is streaming's largest share of TV usage to be measured by Nielsen's (NYSE: NLSN) monthly TV and streaming snapshot since its inception in May 2021.
News categories: Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA

Nielsen Admosphere to implement cross-platform TV audience measurement in the Czech Republic
Jul 1, 2022 – The Association of Television Organisations (ATO) and Nielsen Admosphere have signed the agreement on implementing cross-platform TV audience measurement in the Czech Republic for the upcoming five-year period (2023-2027).
News categories: Asociace televizních organizací, Nielsen Admosphere, Vlasta Roškotová, Tereza Šimečková, Advertising, Big Data, Czech Republic, Digital TV

Sunrise deploys Media Distillery to enhance TV user experience
Jun 28, 2022 – Media Distillery has announced that Sunrise has deployed its EPG Correction Distillery. Thanks to the technology, the operator’s DTV subscribers with the latest generation TV box now see accurate EPG start- and end-times for programmes.
News categories: Media Distillery, Sunrise, Liberty Global, Roland Sars, Tina Rodriguez, Chris van der Linden, Big Data, Cable TV, Digital TV, Switzerland, UX

Frost & Sullivan names Samba TV #1 in TV viewership data capability
Jun 23, 2022 – Frost & Sullivan has released findings of an analysis assessing the capabilities of eight leading television data providers. The '2022 Frost Radar on Television Viewership Data Providers' found Samba TV to be the leader in TV data capabilities.
News categories: Samba TV, Frost & Sullivan, Ashwin Navin, Robert Cavin, Advertising, Big Data, Digital TV, Smart TV, USA, Worldwide