Digital TV News: Nielsen

UAE TV viewership research launched at CABSAT 2022
May 19, 2022 – TV audience figures for the UAE have been revealed at CABSAT 2022, courtesy of Mena.tv. The research provides viewing data for 1.1 million UAE households dating back two years and across more than 600 channels on the E-Vision network.
News categories: Mena.TV, Nielsen, Nick Grande, Sarah Messer, Tassabih Hassan, Hadi Hammoud, Dr Khulud Abu Homos, Mashal Waqar, Dr Bidushi Bhattacharya, Advertising, Big Data, CABSAT, Digital TV, UAE

Another record month for U.S. streaming in April
May 19, 2022 – The Gauge, the monthly TV viewing snapshot from Nielsen (NYSE: NLSN), has revealed that U.S. streaming reached another record high in April, capturing 30.4% of total TV viewing and surpassing its previous record of 29.7% set in March 2022.
News categories: Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA

Nielsen deduplicates audiences across Smart TV and streaming providers
May 19, 2022 – Nielsen (NYSE: NLSN) has expanded deduplication of CTV audiences to include Smart TV OEM inventory, providing viewership data inclusive of co-viewing across Samsung and VIZIO devices, in addition to other streaming platforms.
News categories: Nielsen, Ameneh Atai, Advertising, Big Data, Digital TV, Smart TV, Streaming, USA

Tubi expands relationship with Nielsen
Apr 29, 2022 – Tubi has announced that it's working on an expansion of its current integration with Nielsen that will allow for enhanced and comprehensive measurement through Nielsen’s Digital Ad Ratings (DAR) product.
News categories: Tubi, Nielsen, Mark Rotblat, Ameneh Atai, Advertising, Big Data, Digital TV, Streaming, USA

Nielsen brings in Inscape Smart TV data for local and national TV measurement
Apr 26, 2022 – Nielsen (NYSE: NLSN) and VIZIO (NYSE: VZIO) have announced an agreement that provides Nielsen with Inscape glass-level Smart TV viewership data. Nielsen now has the rights to integrate Inscape data for both local and national audience measurement.
News categories: Nielsen, VIZIO, Peter Bradbury, Advertising, Big Data, Digital TV, Smart TV, USA

Nielsen U.S. snapshot shows streaming had largest share yet in March
Apr 21, 2022 – The Gauge, the monthly total TV and streaming snapshot from Nielsen (NYSE: NLSN), showed that streaming captured its largest share of total television usage ever in March, making up nearly 30% of overall viewing time.
News categories: Nielsen, Cable TV, Digital TV, Market Research, Streaming, USA

Nielsen releases inaugural State of Play report
Apr 6, 2022 – Nielsen (NYSE: NLSN) has released its inaugural State of Play report. Overall, Americans increased their average weekly time streaming video by 18%, with a Y-o-Y increase from 143.2 billions streamed minutes to 169.4 between Feb. 2021 and Feb. 2022.
News categories: Nielsen, Brian Fuhrer, Digital TV, Market Research, Streaming, USA

Nielsen enters agreement to be acquired by private equity consortium
Mar 29, 2022 – Nielsen (NYSE: NLSN) has agreed to be acquired by a private equity consortium led by Evergreen Coast Capital and Brookfield Business Partners along with institutional partners in a transaction valued at ~$16 billion.
News categories: Nielsen, Elliott, Brookfield, James A. Attwood, Jesse Cohn, Marc Steinberg, Dave Gregory, Advertising, Big Data, Digital TV, MandA, USA, Worldwide

Nielsen rejects private equity consortium acquisition proposal
Mar 21, 2022 – Nielsen Holdings plc (NYSE: NLSN) has announced that its board has determined not to proceed with an unsolicited acquisition proposal from a private equity consortium that valued the Company at $25.40 per share.
News categories: Nielsen, WindAcre, James A. Attwood, Advertising, Big Data, Digital TV, MandA, USA, Worldwide