Digital TV News: PricewaterhouseCoopers

Cadent to automate addressable advertising for Liberty Global across Europe
Jan 5, 2021 – Cadent has announced that it has expanded its addressable linear and VOD Advertising Platform into Liberty Global's Irish footprint, Virgin Media Ireland, with its continental European markets to follow in 2021.
News categories: Cadent, Liberty Global, Keith Kryszczun, Pieter Vervoort, Sam Tomlinson, Advertising, Digital TV, Europe, Ireland

South Africa pay TV households to reach 5.9 million by 2016
Sep 9, 2012 – According to PricewaterhouseCoopers, pay TV households in South Africa are set to grow from 3.7 million in 2011 to 5.9 million by 2016 - with subscription television then reaching a TV household penetration rate of 81.4%.
News categories: PricewaterhouseCoopers, Digital TV, Market Research, South Africa, Subscribers

Asia subscription TV figures higher than ROW combined
Nov 4, 2009 – The Cable & Satellite Broadcasting Association of Asia (CASBAA) has announced new data for subscription TV penetration across the Asia Pacific, noting that the region now has 326 million pay-TV, up 26 million homes in 2009.
News categories: CASBAA, Asia, Cable TV, China, Digital TV, India, IPTV, Market Research, Satellite, Subscribers