Digital TV News: Samba TV

TV by OpenX rolls out internationally alongside US enhancements
Jun 4, 2024 – OpenX is expanding TV by OpenX to Australia, France, Germany, Italy, Japan, Spain and the UK. In parallel, TV by OpenX is expanding in the US to deliver data-driven curation to biddable CTV.
News categories: OpenX, Matt Sattel, Doug Cuesta, Advertising, Australia, Digital TV, Europe, Streaming

Samba TV uses GenAI to provide actionable context for video ads
May 1, 2024 – Samba TV has debuted Samba AI, generative AI technology that provides insights into the context of what's happening on TV, showing that for video ads context is as crucial as the content itself.
News categories: Samba TV, Ashwin Navin, Advertising, Big Data, Digital TV, NewFronts, Smart TV, Worldwide

Samba TV releases latest State of Viewership report
Feb 8, 2024 – According to Samba TV's latest viewership report, linear continues its decline in reach while streaming viewing has swelled. The report also gives an early look at the impact of the WGA and SAG-AFTRA strikes.
News categories: Samba TV, Ashwin Navin, Advertising, Digital TV, Market Research, USA

Equativ integrates Samba TV viewership data
Feb 5, 2024 – Equativ has announced that advertisers can now activate campaigns on its platform using Samba TV's first-party data to manage audience reach, frequency and retargeting across CTV and downstream formats.
News categories: Equativ, Samba TV, Andrew Rosenman, Aden Zaman, Advertising, Big Data, Digital TV, Smart TV, Worldwide

Samba TV integrates additional metadata from Red Bee Media
Nov 13, 2023 – Red Bee Media has announced that Samba TV will integrate Red Bee metadata to supplement its analysis of viewership behaviors and validate its media measurement and advertising effectiveness.
News categories: Red Bee Media, Samba TV, Jason Marchese, Aden Zaman, Big Data, Digital TV, Worldwide

Origin to test TV measurement using Samba TV viewership data
Oct 12, 2023 – Origin, the UK cross-media measurement initiative, is to test using data from Samba TV's ACR technology to capture TV viewing behaviour across linear, BVOD, SVOD and CTV services.
News categories: Samba TV, Origin, ISBA, Comscore, Ashwin Navin, Joe Lewis, Phil Smith, Adam Holt, Advertising, Big Data, Digital TV, Smart TV, UK

Samba TV releases latest State of Viewership report
Aug 9, 2023 – Samba TV has released its latest State of Viewership report, analyzing around 45 billion hours of linear and streaming, over the first half of 2023, to give an overview of linear TV, movie and CTV viewership.
News categories: Samba TV, Ashwin Navin, Digital TV

Yahoo extends targeting and measurement partnership with Samba TV
May 15, 2023 – Yahoo has announced a partnership with Samba TV to provide advertisers with an advanced TV solution for campaign targeting and measurement within the Yahoo DSP, across the UK and Canada.
News categories: Samba TV, Yahoo, David Barker, Elizabeth Herbst-Brady, Advertising, Big Data, Canada, Digital TV, Smart TV, UK

Epsilon integrates Samba TV viewing data
Apr 21, 2023 – Samba TV is integrating its OTT and linear television viewing data into the Epsilon PeopleCloud, providing Epsilon clients with granular insights into customers' TV and streaming TV viewing.
News categories: Samba TV, Epsilon, Kris Magel, Kate Sirkin, Advertising, Big Data, Digital TV, Smart TV, USA