Digital TV News: Tim Pearson
UK broadcasters launch ad campaign measurement tool
Jun 9, 2021 – Sky, ITV and Channel 4 are working together to launch CFlight, an advertising metric that captures live, on-demand and time-shifted commercial impressions across all mainstream viewing platforms in the UK.
News categories:
Sky Media, ITV, Channel 4, NBCUniversal, Tim Pearson, Kelly Williams, Veriça Djurdjevic, Kelly Abcarian, Advertising, Digital TV, UK
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