Digital TV News: Comcast

Comcast Spotlight launches self-service TV ad buying platform
Sep 11, 2019 – Comcast Spotlight has announced the launch of Comcast Spotlight TV Ad Planner. This alternative to traditional TV ad buying allows small businesses and local advertisers to plan, design and manage advertising campaigns with a few clicks of a mouse.
News categories: Comcast Spotlight, Hank Oster, Maria Weaver, Laurie Johnson, Advertising, Cable TV, Digital TV, USA

FreeWheel introduces ad management platform for OTT publishers
Sep 9, 2019 – FreeWheel has announced advancements in its digital integrated ad management platform for video publishers in Europe, which includes the extension of its partnership with Nielsen into EMEA, as well as holistic ad decisioning across sales channels.
News categories: FreeWheel, Nielsen, Thomas Bremond, Matt O’Grady, Advertising, Big Data, Digital TV, Europe, OTT

Xfinity Stream now available on LG TVs
Sep 5, 2019 – Comcast and LG have announced the launch of the Xfinity Stream beta app for 2019, 2018, and 2017 LG Smart TVs. Xfinity Stream allows customers to access Xfinity TV programming without the need to lease a traditional set-top box.
News categories: LG Electronics, Comcast, Apps, Digital TV, Smart TV, TV Everywhere, USA

Amazon introduces second generation Fire TV Cube
Sep 4, 2019 – Amazon (NASDAQ: AMZN) has announced a new Fire TV Cube. The streaming media player features far-field voice control built directly into the device and is now available for pre-order in the United States, Canada, United Kingdom, Germany, and Japan.
News categories: Amazon, Marc Whitten, Digital TV, Germany, India, Japan, OTT, Set Top Box, Smart Home, UK, USA

Wicket Labs announces first European customers
Sep 4, 2019 – Wicket Labs has announced the signing of three new customers that will utilize the Wicket Scorecard to provide data-driven insights to their D2C subscription video businesses throughout Europe; NLZIET, DutchChannels, and True Royalty.
News categories: Wicket Labs, NLZIET, DutchChannels, True Royalty, Marty Roberts, Niels Baas, Iemke Roos, Gregor Angus, Big Data, Digital TV, Europe, OTT

U.S. STB energy agreement savings top $5 billion
Aug 13, 2019 – Consumers saved approximately $1.6 billion in energy costs in 2018 alone as a result of the voluntary set-top box energy conservation agreement among pay-TV providers, manufacturers, energy efficiency advocates and the CTA and NCTA.
News categories: Consumer Technology Association, NCTA, Natural Resources Defense Council, Doug Johnson, Neal Goldberg, Noah Horowitz, Digital TV, Market Research, Set Top Box, USA

Major U.S. pay-TV providers lost ~1.53 million subscribers in 2Q 2019
Aug 12, 2019 – According to the Leichtman Research Group (LRG), the largest pay-TV providers in the U.S. lost about 1,530,000 net video subscribers in 2Q 2019, compared to a pro forma net loss of about 420,000 subscribers in 2Q 2018.
News categories: Leichtman Research, Bruce Leichtman, Cable TV, Digital TV, IPTV, OTT, Satellite, Subscribers, USA

Comcast Spotlight launches Local TV attribution with TVSquared
Aug 7, 2019 – Comcast Spotlight has announced the launch of an attribution solution that will bring greater accountability to local TV advertising. The product, launched in partnership with TVSquared, allows local cable TV advertisers to measure lower-funnel activity.
News categories: Comcast Spotlight, TVSquared, Hank Oster, Jo Kinsella, Advertising, Big Data, Digital TV, USA

U.S. TV viewing reverses declines
Aug 2, 2019 – Comcast Spotlight has launch its inaugural TV Viewership Report. One of the most notable findings coming out of this edition was that TV viewership is at a two-year high, reversing the trend of decline that Comcast Spotlight has seen since it began tracking this data in 2017.
News categories: Comcast Spotlight, Brendan Condon, Andrea Zapata, Digital TV, Market Research, USA