Digital TV News: NBCUniversal

Encoding.com to show broadcast and OTT Cloud media processing at NAB 2019
Apr 4, 2019 – Encoding.com will announce at this year's NAB Show support for Apple ProRes encoding, Dolby Vision HDR transcoding, Nielsen CPVOD watermarking and ultra-fast processing for large video files via its proprietary chunk parallel processing technology.
News categories: Encoding.com, Jeff Malkin, Jean-Christophe Morizur, Content Distribution, Digital TV, NABShow, Worldwide

NBCUniversal and Sky combine advanced advertising capabilities
Mar 18, 2019 – NBCUniversal and Sky have announced the expansion of AdSmart, unifying both companies' advanced advertising capabilities. The joint solutions bring together NBCUniversal's advanced targeting with Sky's addressable advertising tools.
News categories: NBCUniversal, Sky, Linda Yaccarino, Andrew Griffith, Advertising, Big Data, Digital TV, Worldwide

U.S. media companies and VIZIO form addressable advertising consortium
Mar 12, 2019 – U.S. media and technology companies, in collaboration with smart TV company VIZIO, have announced the formation of a consortium dedicated to the development and deployment of a new, open standard for addressable advertising on connected TVs.
News categories: VIZIO, Project OAR, William Wang, Mike Dean, Jesse Redniss, Dave Clark, Jodie McAfee, Advertising, Digital TV, OTT, Smart TV, USA

New services to add $3.6bn to the US D2C video market by 2023
Feb 21, 2019 – New direct-to-consumer online video subscription services have the potential to add 53 million paying subscriptions to the U.S. market by 2023, effectively growing the total number of subscribers by 25%, according to IHS Markit (Nasdaq: INFO).
News categories: IHS Markit, Dan Cryan, Digital TV, Market Research, OTT, USA

FreeWheel and NBCUniversal connect linear TV and digital video ad delivery systems
Jan 31, 2019 – FreeWheel (Nasdaq: CMCSA) has announced that it has completed the first stage of a technology unification initiative with NBCUniversal (NBCU) to extend FreeWheel’s ad decisioning capabilities to traditional TV inventory.
News categories: FreeWheel, NBCUniversal, Dave Clark, Krishan Bhatia, Advertising, Digital TV, USA

Comscore expands partnership with NBC and Telemundo owned stations
Jan 22, 2019 – Comscore and NBCUniversal Owned Television Stations (NBC and Telemundo owned stations), have announced a partnership. All NBC and Telemundo owned stations will now use Comscore’s linear TV currency, as well as its local mobile and desktop insights.
News categories: Comscore, NBCUniversal, Bryan Wiener, Frank Comerford, Advertising, Big Data, USA

Blockgraph secure data sharing initiative adds industry partners
Jan 22, 2019 – Comcast Cable Advertising (Nasdaq: CMCSA) has launched the next phase of Blockgraph. Comcast is now working with other industry partners in an effort that will facilitate the secure exchange of privacy-compliant audience insights for addressable advertising.
News categories: Blockgraph, Comcast, Jason Manningham, Marcien Jenckes, Kern Schireson, David Kline, Paola Colombo, Advertising, Big Data, Cable TV, Digital TV, USA

NBCUniversal announces Direct-to-Consumer streaming service
Jan 14, 2019 – NBCUniversal has announced the planned launch of a new streaming service providing consumers access to premium content for free, with valuable partnership opportunities for advertisers and distributors.
News categories: NBCUniversal, Bonnie Hammer, Steve Burke, Maggie Suniewick, Digital TV, Europe, OTT, USA

Comcast collaborates with industry partners on Blockgraph software
Dec 21, 2018 – Comcast Cable Advertising (Nasdaq:CMCSA) has launched the next phase of Blockgraph, an industry initiative that will facilitate the secure exchange of privacy-compliant audience insights for addressable advertising.
News categories: Blockgraph, Comcast, Jason Manningham, Marcien Jenckes, Kern Schireson, David Kline, Paola Colombo, Advertising, Big Data, Digital TV, USA