Digital TV News: KETI

MagentaTV strengthens addressable TV business with Equativ
Apr 23, 2024 – Deutsche Telekom has unveiled that it will use Equativ's ad serving and server-side ad insertion technology to advance programmatic, ad server-based TV advertising in Germany.
News categories: Equativ, Deutsche Telekom, Arnaud Créput, Dr. Jörg Richartz, Jean-Baptiste Salvin, Alexander Helmke, Advertising, Big Data, Digital TV, Germany, IPTV

Nexxen empowers Australian advertisers using VIDAA ACR data
Apr 22, 2024 – Nexxen has launched TV Viewership Audiences in Australia. TV Viewership Audiences leverages exclusive ACR data from VIDAA to create custom segments based on viewership patterns.
News categories: Nexxen, VIDAA, Josif Zanich, Guy Edri, Advertising, Australia, Big Data, Digital TV, Smart TV, TV OS

Amagi integrates Intertrust DRM for FAST services
Apr 16, 2024 – Amagi and Intertrust have announced a joint solution that integrates Amagi's CLOUDPORT platform for streaming channels with Intertrust ExpressPlay DRM service to protect FAST content.
News categories: Amagi, Intertrust, Billy Romero, Ali Hodjat, Content Distribution, Digital TV, DRM, Streaming, Worldwide

CTV/OTT expected to be fastest growing media channel in U.S. in 2024
Apr 16, 2024 – Video advertising revenue in the U.S. grew 10.6% YoY in 2023, rising to $52.1 billion. Forty-two percent of this revenue was generated from CTV and OTT, according to research conducted by PwC for the IAB.
News categories: IAB, PwC, David Cohen, Jack Koch, Advertising, Digital TV, Market Research, Streaming, USA

Intertrust partners with GeoComply for geolocation-enabled content protection
Apr 12, 2024 – Intertrust and GeoComply have partnered to provide a robust solution for content owners and streaming services to control where and how their digital content is delivered and consumed.
News categories: Intertrust, GeoComply, Ali Hodjat, James Clark, Digital TV, DRM, NABShow, Streaming, Worldwide

Now TV partners with Viaccess-Orca for addressable TV in Hong Kong
Apr 9, 2024 – Viaccess-Orca (VO) has announced that HKT's Now TV is using VO's AI-driven Targeted TV Advertising solution to deliver addressable TV to viewers.
News categories: Viaccess-Orca, HKT, Dokyung Lee, Derek Choi, Advertising, Content Distribution, Digital TV, Hong Kong, IPTV, NABShow

VisualOn and Minerva partner on streaming demo at NAB 2024
Apr 4, 2024 – VisualOn and Minerva have partnered on a joint demonstration at NAB 2024. The partnership addresses the need for quality video streaming solutions over a breadth of user devices.
News categories: VisualOn, Minerva, Yang Cai, Matt Cuson, Content Distribution, Digital TV, NABShow, Streaming, Worldwide

FOX launches expanded audience network and ad tech platform
Apr 3, 2024 – FOX Corporation (Nasdaq: FOXA, FOX) has launched its expanded audience network and ad tech platform, AdRise. AdRise will power OneFOX, FOX's cross portfolio inventory product.
News categories: FOX Corp, Tubi, Jeff Collins, Paul Cheesbrough, Advertising, Big Data, Digital TV, USA, Worldwide

Harmonic teams up with Contentwise on personalization
Apr 3, 2024 – Harmonic has partnered with ContentWise to integrate ContentWise's UX Engine personalization technology into its VOS360 Media SaaS cloud playout and monetization ecosystem.
News categories: ContentWise, Harmonic, Alessandro Vacca, Eric Gallier, Content Distribution, Digital TV, NABShow, UX, Worldwide