Digital TV News: NTIA

Movistar Plus+ to create real-time short-form sports video with WSC Sports
Apr 25, 2024 – WSC Sports has sealed a multi-year agreement for Movistar Plus+ to use its platform to create real-time short-form videos for a host of its top-tier sports rights.
News categories: WSC Sports, Movistar Plus, Aviv Arnon, Enric Rojas, Content Distribution, Digital TV, Spain

SeaChange to instead be acquired by Enghouse
Apr 24, 2024 – SeaChange (OTC: SEAC) has entered into an asset purchase agreement under which an affiliate of Enghouse Systems will acquire substantially all of SeaChange's assets related to its product and services business.
News categories: SeaChange, Enghouse, Partner One, Chris Klimmer, Canada, Content Distribution, Digital TV, MandA, Software, Worldwide

OTTera partners with ThinkAnalytics on enhanced personalization
Apr 25, 2024 – ThinkAnalytics has announced that OTTera will integrate ThinkAnalytics's ThinkFAST AI scheduler and ThinkAdvertising into its software, to personalize the viewing experience for its users.
News categories: ThinkAnalytics, OTTera, Marc Aldrich, Craig McEldowney, Big Data, Content Distribution, Digital TV, NABShow, Streaming, UX, Worldwide

HVOD, live sports and password crackdown could reinvigorate Danish streaming
Apr 24, 2024 – According to Mediavision, the Danish SVOD market is stable and shows clear signs of saturation, but cheaper SVOD packages with ads, combined with a crackdown on password sharing, could boost growth once again.
News categories: Mediavision, Fredrik Liljeqvist, Denmark, Digital TV, Market Research, Streaming

MagentaTV strengthens addressable TV business with Equativ
Apr 23, 2024 – Deutsche Telekom has unveiled that it will use Equativ's ad serving and server-side ad insertion technology to advance programmatic, ad server-based TV advertising in Germany.
News categories: Equativ, Deutsche Telekom, Arnaud Créput, Dr. Jörg Richartz, Jean-Baptiste Salvin, Alexander Helmke, Advertising, Big Data, Digital TV, Germany, IPTV

Nexxen empowers Australian advertisers using VIDAA ACR data
Apr 22, 2024 – Nexxen has launched TV Viewership Audiences in Australia. TV Viewership Audiences leverages exclusive ACR data from VIDAA to create custom segments based on viewership patterns.
News categories: Nexxen, VIDAA, Josif Zanich, Guy Edri, Advertising, Australia, Big Data, Digital TV, Smart TV, TV OS

Yahoo brings identity solutions to CTV
Apr 16, 2024 – Yahoo Advertising has announced that Yahoo Identity Solutions is to launch within connected TV (CTV) environments including Paramount, Tubi, NBCUniversal, and FreeWheel.
News categories: Yahoo, Elizabeth Herbst-Brady, Leo O’Connor, Jeff Lucas, Ryan McConville, Jon Mansell, Advertising, Big Data, Digital TV, Streaming, USA

Newsmax launches subscription-based app with 24i
Apr 16, 2024 – 24i has announced that its 24i Video Cloud for OTT service providers is powering the new Newsmax+ subscription service, with the 24i platform streamlining the management of the D2C news app.
News categories: 24i, Newsmax, David Brown, Lokesh Tiwari, Apps, Content Distribution, Digital TV, NABShow, Streaming, USA, UX

Red Bee Media provides WWTV program and schedule data to REELZ
Apr 16, 2024 – Red Bee Media has announced it is providing REELZ with the WWTV Explorer Service, a program and schedule analysis tool providing access to TV programming and listings, accompanied by metadata.
News categories: Red Bee Media, REELZ, WWTV, Jason Marchese, Steve McGowan, Big Data, Digital TV, USA, UX