Digital TV News: Scott Rosenberg

Roku introduces analytics and planning tools for OTT advertisers
May 22, 2019 – Roku (NASDAQ: ROKU) has announced Activation Insights, a tool to target audiences that have shifted to OTT. The capability combines a review of a brand’s linear TV campaign performance with an analysis of the potential OTT audience missed and the optimal budget spend on the Roku platform.
News categories: Roku, Scott Rosenberg, Michael Piner, Advertising, Big Data, Digital TV, OTT, USA

Adobe adds Roku targeting and analytics
Mar 26, 2019 – Adobe (Nasdaq:ADBE) has announced a partnership with Roku (Nasdaq:ROKU). Marketers using Adobe Advertising Cloud, Adobe Audience Manager and Adobe Analytics can now target their first-party audience segments on the Roku platform.
News categories: Adobe, Roku, Keith Eadie, Scott Rosenberg, Advertising, Big Data, Digital TV, OTT, Set Top Box, USA, Worldwide

Roku video ads more effective than linear TV ads
Apr 25, 2018 – Video ads on the Roku OTT platform are 67 percent more effective per exposure at driving purchase intent than ads on broadcast and cable television, according to a study conducted by MAGNA, IPG Media Lab and Roku (Nasdaq:ROKU).
News categories: Roku, MAGNA, IPG Media Lab, Scott Rosenberg, Kara Manatt, Advertising, Digital TV, Market Research, OTT, USA

ESPN+ streaming now available on Roku devices
Apr 16, 2018 – Roku (Nasdaq: ROKU) has announced the availability of ESPN+ on the Roku platform, allowing Roku player and Roku TV users to access additional live events, on-demand content and original programming not available on ESPN's linear TV or digital networks.
News categories: www.roku.com/, ESPN, Scott Rosenberg, Apps, Digital TV, OTT, Set Top Box, Smart TV, USA

Roku introduces Ad Insights Suite
Jan 17, 2018 – Roku (NASDAQ: ROKU) has announced an advancement in OTT advertising measurement by introducing Ad Insights. The offering allows marketers to measure campaign reach and effectiveness across linear and OTT.
News categories: Roku, Scott Rosenberg, Marissa Jimenez, Advertising, Digital TV, OTT, Set Top Box, USA, Worldwide

Roku introduces audience guarantees for TV advertisers
Apr 3, 2017 – Roku has announced that marketers can now measure campaigns on the Roku platform using detailed demographic metrics comparable to linear TV with Nielsen Digital Ad Ratings (DAR).
News categories: Roku, Nielsen, Scott Rosenberg, Advertising, Digital TV, OTT, Set Top Box, USA

MAGNA partners with Roku to deliver targeted advertising to OTT audiences
Jan 25, 2017 – MAGNA, a unit of IPG Mediabrands, has announced a partnership with Roku to deliver targeted advertising to OTT audiences. Through the partnership IPG Mediabrands clients will gain access to the advertising capabilities of the Roku platform.
News categories: MAGNA Global, Roku, IPG Mediabrands, David Cohen, Scott Rosenberg, Advertising, Digital TV, Middleware, OTT, Set Top Box, USA, Worldwide

Roku partners with comScore for video ad measurement
Oct 26, 2016 – Roku and comScore (NASDAQ:SCOR) have announced that Roku will be the first streaming platform to enable syndicated measurement of video advertising through comScore validated Campaign Essentials (vCE).
News categories: comScore, Roku, Mediavest | Spark, Timur Yarnall, Scott Rosenberg, Jeff Giacchetti, Advertising, Digital TV, OTT, Set Top Box, USA