Digital TV News: Target

Synamedia launches addressable advertising solution
Aug 12, 2020 – Synamedia has introduced Iris, an addressable advertising solution. Iris will create addressable advertising opportunities for pay TV and broadcasters as well as OTT and hybrid service providers to unlock new revenue streams.
News categories: Synamedia, Scott Kewley, Advertising, Big Data, Digital TV, Worldwide

Liberty Global to acquire Sunrise Communications by tender offer
Aug 12, 2020 – Liberty Global (Nasdaq: LBTYA, LBTYB and LBTYK) has announced that, in agreement with Sunrise Communications Group (SIX: SRCG), it will make an all cash public tender offer for the shares of Sunrise.
News categories: Liberty Global, Sunrise Communications, Mike Fries, Cable TV, Digital TV, MnA, Switzerland

BluTV DTH launches in Brazil on EUTELSAT 65 West A
Aug 10, 2020 – 1Sat Telecomunicaçoes has launched BluTV, a DTH platform dedicated to the Brazilian market, on EUTELSAT 65 West A (Paris:ETL). BluTV’s basic offer will include over 100 channels, broadcast in a mix of SD and HD.
News categories: Eutelsat, BluTV, Philippe Oliva, Stephane Frappat, Brazil, Content Distribution, Digital TV, Satellite

Survata announces enhanced CTV measurement suite
Aug 5, 2020 – Survata has launched an enhanced suite of CTV measurement capabilities. The two cornerstones of the enhancements are a new Targeting Verification technology and expanded scale of the Survata Digital Network.
News categories: Survata, Chris Kelly, Scott Symonds, Jonah Goodhart, Advertising, Big Data, Digital TV, OTT, USA

Express-80 and Express-103 satellites launched
Aug 3, 2020 – Two satellites, Express-80 and Express-103, ordered by the Russian Satellite Communications Company, have been launched from Baikonur cosmodrome. Full-scale functioning is scheduled to commence in January and February 2021.
News categories: RSCC, Yuri Prokhorov, Content Distribution, Digital TV, Russia, Satellite

INVIDI extends addressable TV partnership with Tata Elxsi
Aug 3, 2020 – INVIDI Technologies and Tata Elxsi have announced an expansion of their relationship to bring addressable television capabilities to pay TV operators in India, Asia-Pacific and MEA.
News categories: INVIDI, Tata Elxsi, Prasad Sanagavarapu, Nitin Pai, Advertising, Big Data, Digital TV, India, Satellite, Set Top Box

Finecast brings audience measurement to Australian BVOD platforms
Aug 3, 2020 – In collaboration with SBS and Australian FTA broadcast partners, Finecast has launched Finecast ID enabling advertisers to measure and manage frequency and reach across the broadcast VOD ecosystem.
News categories: Finecast, SBS, Brett Poole, Adam Sadler, Kim Portrate, Advertising, Australia, Big Data, Digital TV, OTT

ATEME negotiating acquisition of ANEVIA
Jul 31, 2020 – ATEME (ISIN: FR0011992700) and the main shareholders of ANEVIA (ISIN: FR0011910652) have entered into exclusive negotiations to transfer their interest in the share capital of the Company to the benefit of ATEME.
News categories: ATEME, ANEVIA, Michel Artières, Laurent Lafarge, Content Distribution, Digital TV, MnA, Worldwide

Discovery joins On Addressability dynamic ad insertion initiative
Jul 30, 2020 – Discovery has announced that it will join the On Addressability initiative. The initiative enables Discovery to offer advertisers dynamic ad insertion to audiences across the Charter, Comcast and Cox cable TV footprints.
News categories: Discovery, Spectrum Reach, Comcast Advertising, Cox Media, Keith Kazerman, David Kline, Gina Mingioni, Louis Gump, Advertising, Big Data, Cable TV, Digital TV, USA