Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

U.S. consumer spending on streaming video to pass pay TV in 2024
Apr 27, 2021 – According to Strategy Analytics, U.S. consumer spending on traditional pay TV will decline to $74.5B in 2023. By contrast, spending on streaming services will grow to reach $76.3B in 2024, passing pay TV for the first time.
News categories: Strategy Analytics, Michael Goodman, Digital TV, Market Research, Streaming, TV Services, USA

India adds 290,000 DTH subscribers in 4Q 2020
Apr 27, 2021 – According to TRAI, Pay DTH had an average active subscriber base of 70.99 million at 31st December 2020. At the same time there were 12 MSOs and 1 HITS operator with a subscriber base of more than one million.
News categories: Telecom Regulatory Authority of India, Cable TV, Digital TV, India, Satellite, Subscribers

One billion devices able to deliver content to a screen in US homes
Apr 26, 2021 – According to NPD's 'Device Ownership Trends & Profile Report', by February 2021, U.S. households had over one billion devices installed, connected, and able to deliver digital content to a screen.
News categories: NPD, John Buffone, Blu-ray, Digital TV, Market Research, Set Top Box, Smart TV, Smartphone, Tablet, USA

Global OTT revenues to nearly double by 2026
Apr 26, 2021 – According to Digital TV Research, global revenues from OTT TV episodes and movies will reach $210 billion in 2026; up from $106 billion on 2020. About $23 billion will be added in 2021 alone.
News categories: Digital TV Research, Simon Murray, Digital TV, Market Research, Streaming, Worldwide

Pay TV revenue in India to grow at a lethargic 0.9% CAGR
Apr 23, 2021 – Pay TV revenue in India is expected to grow at a negligible CAGR of 0.9% from US$3bn in 2020 to US$3.1bn in 2025 due to a steady decline in cable TV subscriptions and falling ARPU, according to GlobalData.
News categories: GlobalData, Hrushikesh Mahananda, Digital TV, India, Market Research

AT&T premium TV down 620k; Vrio down 383k; HBO up 3.3M video subs in 1Q 2021
Apr 22, 2021 – AT&T (NYSE:T) has reported results for 1Q 2021. Total U.S. premium TV connections were down 620,000 in the quarter. Vrio in Latin America lost 383,000 subscribers. Global HBO Max and HBO subscribers grew by 3.3 million.
News categories: AT&T, Digital TV, IPTV, Latin America, Results, Satellite, Streaming, Subscribers, USA, Worldwide

Connected TVs and VOD embedded in UK viewing habits
Apr 22, 2021 – FreeWheel has unveiled research aimed at discovering how UK viewers use video devices and platforms, understand the reasons behind their preferences and explore attitudes towards free-to-access video platforms with advertising.
News categories: FreeWheel, Happydemics, Virginie Dremeaux, Advertising, Digital TV, Market Research, Streaming, UK

Verizon FIOS consumer video subscribers down 82,000 in 1Q 2021
Apr 21, 2021 – Verizon (NYSE, Nasdaq: VZ) has reported first-quarter 2021 results. Consumer reported 82,000 Fios Video net losses in the quarter, reflecting the ongoing shift from traditional linear video to OTT offerings.
News categories: Verizon, Digital TV, IPTV, Results, Subscribers, USA

Magnite finds 91% of TV viewers in LatAm watch streaming TV weekly
Apr 20, 2021 – Magnite (Nasdaq: MGNI) has released a study of consumers in Brazil, Argentina, and Mexico that identifies how audiences are consuming TV and explores the opportunity for marketers seeking to connect with engaged audiences.
News categories: Magnite, Rafael Pallarés, Advertising, Argentina, Brazil, Digital TV, Market Research, Mexico, Streaming