Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

OTT competition to hinder traditional pay TV growth in Hong Kong
Mar 26, 2021 – According to GlobalData, pay TV revenue in Hong Kong will grow at a very sluggish CAGR of 0.7% between 2020 and 2025, primarily due to intense competition from pure play OTT video streaming service platforms such as Viu.
News categories: GlobalData, Deepa Dhingra, Digital TV, Hong Kong, Market Research

Five million fewer pay TV subscribers for Eastern Europe in 2026
Mar 26, 2021 – According to Digital TV Research, Eastern Europe will lose nearly 5 million pay TV subscribers between 2020 and 2026 to take the total to 78.18 million. The number of digital pay TV subscribers will however continue to increase.
News categories: Digital TV Research, Simon Murray, Cable TV, Digital TV, Europe, IPTV, Satellite, Subscribers, Terrestrial

UK media buyers think CTV more effective than linear TV
Mar 25, 2021 – According to research released by Unruly, more than two-thirds (67%) of UK digital advertising professionals think connected TV (CTV) is a more effective ad channel than linear TV.
News categories: Unruly, MTM, Alex Khan, Rebecca Waring, Advertising, Digital TV, Market Research, Streaming, UK

Share of top five TV brands continues to grow
Mar 24, 2021 – According to Trendforce, better access to panels and components has meant that the combined market share of the top five TV brands is now over 60%. This figure is expected to further increase to 62% in 2021.
News categories: Trendforce, Digital TV, Market Research, Semiconductor, Smart TV, Worldwide

30% of UK households now use Samsung's Tizen Smart TV platform
Mar 23, 2021 – Nearly a third of UK households now connect at least one TV to the internet using Samsung’s Tizen smart TV platform, according to Strategy Analytics. Samsung holds a clear lead over platforms operated by Amazon, Sony and LG.
News categories: Strategy Analytics, David Mercer, Digital TV, Gaming, Market Research, Set Top Box, Smart TV, TV OS, UK

Global programmatic CTV ad spend increases 2.2x in 2020
Mar 23, 2021 – Pixalate has released a report on programmatic CTV advertising in 2020, covering ad spend trends by global region, ad fraud in programmatic CTV advertising, and trends in the Roku and Amazon Fire TV app stores.
News categories: Pixalate, Advertising, Digital TV, Market Research, Streaming, USA, Worldwide

SES now reaches 361 million TV homes worldwide
Mar 23, 2021 – SES has announced the results of its annual Satellite Monitor market research. SES now delivers 8,265 channels, with almost 3,000 in HD, to a total of 361 million households worldwide.
News categories: SES S.A, Steve Collar, Content Distribution, Digital TV, Market Research, Satellite, Worldwide

Surge in OTT video pulling down pay TV revenues in Singapore
Mar 22, 2021 – Between 2020 and 2025, the surge in OTT video service adoption in Singapore will pull down pay TV revenues by 1.45% CAGR, and will reduce household penetration by more than five percentage points, according to GlobalData.
News categories: GlobalData, Sree Venkatesh, Digital TV, Market Research, Singapore

Asia Pacific OTT revenues to climb by 90%
Mar 22, 2021 – According to Digital TV Research, OTT TV episode and movie revenues in the Asia Pacific region will reach $54 billion in 2026; up by 90% from the $29 billion recorded in 2020.
News categories: Digital TV Research, Simon Murray, Asia, Digital TV, Market Research, Streaming