Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

TV streaming accounts will surpass 1 billion globally in 2020
Jun 11, 2020 – The number of online TV streaming accounts will reach 1.1 billion in 2020, surpassing traditional pay TV accounts for the first time, marking a watershed moment in the history of TV consumption, according to GlobalData.
News categories: GlobalData, Danyaal Rashid, Digital TV, Market Research, Streaming, Worldwide

Disney+ becomes third-largest SVOD provider in the U.K.
Jun 11, 2020 – Just weeks after its launch in the United Kingdom, Disney+ in April emerged as the country's third-largest SVOD player, with 4.3 million subscribers, according to survey data from Omdia.
News categories: Omdia, Maria Rua Aguete, Digital TV, Market Research, Streaming, UK

23% of U.S. vMVPD subscribers also use a legacy pay TV service
Jun 10, 2020 – Research from TDG finds that nearly one-fourth of virtual pay TV (vMVPD) households in the U.S. also subscribe to a traditional pay-TV service. Dual-service use peaked at 37% of vMVPD subscribers in 2018.
News categories: TDG, Michael Greeson, Digital TV, Market Research, USA

Brightcove Q1 data shows uptick in news content streaming
Jun 8, 2020 – Brightcove (NASDAQ: BCOV) has published the Q1 2020 Brightcove Global Video Index. The Q1 data shows that as the COVID-19 pandemic spread, consumers increasingly turned to video streaming sources to stay up-to-date.
News categories: Brightcove, Jim O’Neill, Big Data, COVID-19, Digital TV, Market Research, Streaming, Worldwide

76% of US broadband households had OTT subscription in Q1 2020
Jun 8, 2020 – Research from Parks Associates finds that 76% of US broadband households subscribed to an OTT video service in Q1 2020, while the churn rate for streaming services was 41%. 62% subscribed to a traditional pay-TV service.
News categories: Parks Associates, Steve Nason, Digital TV, Market Research, Streaming, USA

Two-thirds of pay TV operators to grow subscribers
Jun 8, 2020 – Two-thirds of the world’s pay TV operators will gain subscribers between 2019 and 2025, according to a Digital TV Research report. The report finds that 59% will also increase their revenues over the same period.
News categories: Digital TV Research, Simon Murray, Digital TV, Market Research, Worldwide

80% of U.S. TV households have at least one Connected TV device
Jun 5, 2020 – According to Leichtman Research Group (LRG), 80% of U.S. TV households have at least one connected TV device, including connected Smart TVs, stand-alone streaming devices, connected video game systems, and/or connected Blu-ray players.
News categories: Leichtman Research, Bruce Leichtman, Blu-ray, Digital TV, Gaming, Market Research, Set Top Box, Smart TV, Streaming, USA

Pay TV ARPU at record high levels in the Nordics
Jun 3, 2020 – According to Dataxis, in the Nordic markets, almost every household accesses TV through paid subscriptions. Free-to-air reception only grants access to the few public channels, pushing viewers to subscribe to pay services.
News categories: Dataxis, Denmark, Digital TV, Finland, Iceland, Market Research, Norway, Sweden

Global AVOD expenditure to double
Jun 1, 2020 – According to Digital TV Research, global AVOD expenditure will more than double between 2019 and 2025 to reach $53 billion. The US became the largest AVOD expenditure country in 2019 as China saw expenditure fall by 8.9% due to its economic downturn.
News categories: Digital TV Research, Simon Murray, Advertising, Digital TV, Market Research, Streaming, Worldwide