Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

Premium video solidifies its position in the European marketplace
Apr 16, 2019 – FreeWheel has announced the European launch of its Q4 2018 Video Marketplace Report. In Europe, confidence in premium video continues to grow, with overall ad views in 2018 up 22% on 2017. However, video views decreased by 16% over the same period.
News categories: FreeWheel, Thomas Bremond, Advertising, Digital TV, Europe, Market Research

8% of US broadband households own a VR headset
Apr 15, 2019 – According to Parks Associates, gaming remains the primary use case for VR headsets in the U.S. Familiarity with VR remains at around one-fourth of US broadband households, with gamers most likely to be familiar with the technology.
News categories: Parks Associates, Billy Nayden, Digital TV, Market Research, Metaverse, USA

Disney+ to rocket to 75 million subscribers
Apr 12, 2019 – Disney has outlined its plans for its Disney+ SVOD platform. The company expects to reach 60-90 million Disney+ subscribers by 2024, with the US contributing a third. Digital TV Research forecasts 75 million subscribers by 2024 – right in the middle of Disney’s estimates.
News categories: Digital TV Research, Simon Murray, Australia, Brazil, Canada, Digital TV, France, Germany, Mexico, Streaming, Subscribers, UK, USA

Worldwide semiconductor revenue grew 12.5% in 2018
Apr 11, 2019 – Worldwide semiconductor revenue totaled $474.6 billion in 2018, a 12.5% increase from 2017, according to final results by Gartner. 2018 growth was weaker than the previous year (21.9%) due to memory growth slowing to 24.9% versus 2017 growth of 61.8%.
News categories: Gartner, Andrew Norwood, Market Research, Semiconductor, Worldwide

Record 7.5 million smart speakers shipped in Europe in 4Q18
Apr 11, 2019 – According to IDC, in the fourth quarter of 2018, the smart home market in Europe reached almost 33 million units, representing 15.1% growth annually. Video entertainment devices shipped 19 million units in the quarter.
News categories: IDC, Antonio Arantes, Jan Prenosil, Digital TV, Europe, Market Research, Set Top Box, Smart Home, Smart TV

5G market set to boom - but clarity is needed, IHS Markit says
Apr 11, 2019 – The stage is set for consumers finally to find out what the powerful next-generation mobile standard promises can bring: a technological advance that transforms virtually all aspects of human activity—how we experience life, conduct business, create goods, and build societies.
News categories: IHS Markit, Francis Sideco, 5G, Market Research, Smartphone, Worldwide

Telaria and Hulu reveal synergy between Connected TV and DTC brands
Apr 11, 2019 – Telaria (NYSE:TLRA), with Hulu, has published research demonstrating how Connected TV (CTV) is a key channel for Direct-to-Consumer brands (DTC) to increase reach and drive brand awareness among direct-to-consumer shoppers.
News categories: Telaria, Hulu, Jennifer Catto, Advertising, Digital TV, Market Research, Streaming, USA

Majority of US now streaming Over The Top content
Apr 10, 2019 – OpenX has announced the findings of a nationwide survey showing that a massive consumer shift toward OTT video content consumption is well underway. The study highlights how OTT has become the primary video content channel for nearly all age groups in the US today.
News categories: OpenX, Dallas Lawrence, Advertising, Digital TV, Market Research, Streaming, USA

Over 30 million Americans have never paid for traditional TV
Apr 9, 2019 – While media attention often focuses on 'Cord Cutters' – adults who give up their cable or satellite TV subscriptions – new MRI-Simmons research shows that a growing number of Americans have never paid for a traditional TV connection.
News categories: MRI-Simmons, Karen Ramspacher, Digital TV, Market Research, USA