Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

Time with online media to surpass linear TV in 2018
May 3, 2018 – GroupM has released a report offering intelligence on consumer media consumption and advertising investment trends worldwide. The report focuses on the impact of technology and digital capabilities on consumers and advertisers.
News categories: GroupM, GroupM, Advertising, Digital TV, Market Research, Worldwide

SVOD makes up 60% of the growth in Europe's pay audiovisual revenues
May 2, 2018 – The European Audiovisual Observatory’s Key Trends 2017/18 publication gives a practical and handy overview of the film, VOD and television sectors in Europe, covering 41 countries. The Observatory is proud to make this publication free of charge ahead of the Cannes Film Festival.
News categories: European Audiovisual Observatory, Gilles Fontaine, Digital TV, EU, Europe, Market Research

52% of U.S. broadband households have both pay-TV and SVOD
May 2, 2018 – Parks Associates has released a whitepaper which examines competition in the U.S. entertainment marketplace as partnerships between pay TV and OTT within the video space become more common.
News categories: Parks Associates, Brett Sappington, Digital TV, Market Research, PAYTV19, Streaming, USA

Pay TV subscriptions declined in 14 countries in 2017
May 2, 2018 – The cord-cutting trend that threatens the future of the global pay TV industry was not confined solely to the United States in 2017, according to IHS Markit (Nasdaq: INFO). Total pay TV subscriptions also declined in 13 other markets.
News categories: IHS Markit, Ted Hall, Digital TV, Market Research, Subscribers, Worldwide

Successful operators will embrace $312Bn enterprise video opportunity
May 1, 2018 – Enterprise video markets such as eLearning, Video Communications and Video Surveillance should be targeted by operators looking to benefit from the transition to IP-based services over the next few years, according to a study from Strategy Analytics, sponsored by Huawei.
News categories: Strategy Analytics, Huawei, Andreas Koehler, Michael Goodman, Content Distribution, Digital TV, Market Research, Worldwide

Kantar Media publishes annual DIMENSION report
May 1, 2018 – Kantar Media has published its annual DIMENSION report. The study reveals that while consumer attitudes towards advertising have stayed consistent, there remains an opportunity for marketers to improve creativity and holistic cross-platform measurement.
News categories: Kantar Media, Richard Poustie, Advertising, Ireland, Market Research, Mobile, UK

Demand growth for TV sets poised to return in 2018
Apr 30, 2018 – Consumer demand for TV sets is poised to return to growth in 2018, according to Futuresource Consulting. The recovery of several markets linked with a transition to 4K UHD models will drive trade value up by 5% to $85 billion.
News categories: Futuresource Consulting, David Tett, Digital TV, Market Research, Smart TV, Worldwide

Hub Entertainment Research surveys USA TV service value perceptions
Apr 30, 2018 – Hub Entertainment Research has released findings from its annual study on the perceived value of TV services. The results reveal a large gap in perceived value between online TV services and traditional cable, satellite, or fiber optic services.
News categories: Hub Entertainment Research, Jon Giegengack, Peter Fondulas, Cable TV, Digital TV, IPTV, Market Research, Satellite, Streaming, USA

vMVPD and D2C revenues to rocket eightfold
Apr 30, 2018 – vMVPD and D2C revenues will reach $24 billion by 2023 - eight times the $3 billion recorded in 2017, according to Digital TV Research. vMVPD will overshadow D2C with its revenues more than triple the D2C total by 2023.
News categories: Digital TV Research, Simon Murray, Digital TV, Market Research, Streaming, Worldwide