Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

Audio and audiovisual media revenues in Germany to exceed €15 billion
Oct 19, 2022 – This year, the total turnover of the audio and audiovisual media in Germany is expected to rise slightly by 2.5% and exceed €15 billion for the first time (2021: €14.8 billion), according to VAUNET.
News categories: VAUNET, Digital TV, Germany, Market Research, TV Services

SVOD revenue in Australia to grow at an 8.9% CAGR over 2022-2027
Oct 26, 2022 – According to GlobalData, SVOD revenue in Australia is expected to increase from $2.2 billion in 2022 to $3.4 billion in 2027, driven by growth in subscriptions and unique households along with a steady rise in ARPU.
News categories: GlobalData, Srikanth Vaidya, Australia, Digital TV, Market Research, Streaming

43% of UK consumers have cancelled a video streaming subscription
Oct 26, 2022 – Bitmovin has unveiled research revealing that 57% of Brits have not cancelled a streaming service despite the cost of living crisis. Value for money and availability of favourite content are keeping consumers subscribed.
News categories: Bitmovin, Stefan Lederer, Digital TV, Market Research, Streaming, UK

66% of U.S. TV households have a live pay-TV service
Oct 21, 2022 – Research from Leichtman Research Group (LRG) finds that 66% of U.S. TV households now have some form of pay-TV service (cable, satellite, telco, or vMVPD), down from 79% in 2017, 88% in 2012, and 85% in 2007.
News categories: Leichtman Research, Bruce Leichtman, Digital TV, Market Research, TV Services, USA

Streaming remains top format for U.S. audiences in September
Oct 20, 2022 – Nielsen's monthly TV and streaming snapshot for the U.S. has revealed that streaming remained the most-watched TV format in in September, capturing 36.9% of overall usage and marking another record-high share for the category.
News categories: Nielsen, Broadcast, Cable TV, Digital TV, Market Research, Streaming, USA

Japan multi-play revenues to increase at 7% CAGR over 2021-2026
Oct 18, 2022 – According to GlobalData, multi-play revenues in Japan are set to increase at a CAGR of 7% from $32.5 billion in 2021 to $45.6 billion in 2026, driven by strong demand for blended services and growth in the number of multi-play households.
News categories: GlobalData, Aasif Iqbal, Digital TV, IPTV, Japan, Market Research

Netflix signs up to BARB measurement for the UK
Oct 12, 2022 – Netflix has signed up to BARB's measurement of what people across the UK are watching. For viewing from November 1st, BARB will report Netflix viewing every day at both a service and a programme level to its clients.
News categories: BARB, Netflix, Justin Sampson, Reed Hastings, Advertising, Big Data, Digital TV, Market Research, Streaming, UK

500 million connected cars provide major new opportunity for media companies
Oct 11, 2022 – The connected car market is the latest battleground for media companies, as they prepare to fight for a piece of an addressable market that will be comparable in scale to that of pay TV set-top boxes by 2025, according to Omdia.
News categories: Omdia, Daniel Sutton, 5G, Automotive, Digital TV, Market Research, Worldwide

Subscription renewal continues in the U.S. as consumers cut back
Oct 4, 2022 – 51% of U.S. consumers say that subscriptions now make up a 'significant' portion of their monthly spending, according to NRG. As inflation soars, however, people have been forced to make choices about their spending. That includes cutting back on subscriptions.
News categories: NRG, Digital TV, Market Research, Streaming, USA