Market Research (Reports, Surveys, Forecasts, Subscribers, …) News

Share of large panel TVs triples in India to over 40%
Sep 19, 2022 – A combination of tailwinds has tripled the share of large-sized panel TVs (40" and above) to over 40% in the past five years. The share should cross the 50% mark by fiscal 2027, a CRISIL Research estimate indicates.
News categories: CRISIL Research, Pushan Sharma, Elizabeth Master, Digital TV, India, Market Research, Smart TV

Broadcast and cable show signs of revival in U.S.
Sep 15, 2022 – Nielsen's (NYSE: NLSN) monthly TV and streaming snapshot has revealed that streaming represented 35% of TV consumption in the U.S. in August. Broadcast and cable gained in August, with shares at 22.1% and 34.5%, respectively.
News categories: Nielsen, Cable TV, Digital TV, Market Research, Streaming, USA

Netflix to remain SVOD world leader
Sep 20, 2022 – According to Digital TV Research, global SVOD subscriptions will increase by 475 million between 2021 and 2027 to reach 1.68 billion. Six US-based platforms will account for 47% of the world’s total in 2027.
News categories: Digital TV Research, Simon Murray, Digital TV, Streaming, Subscribers, Worldwide

Asia Pacific to add 205 million SVOD subscribers by 2027
Sep 15, 2022 – According to Digital TV Research, Asia Pacific will have 746 million SVOD subscriptions by 2027, up from 541 million in 2021. China will have 364 million SVOD subscriptions by then – 49% of the region’s total.
News categories: Digital TV Research, Simon Murray, Asia, Digital TV, Market Research, Streaming

Half of Americans struggle to find where to watch streaming content
Sep 13, 2022 – Research conducted by OnePoll on behalf of Plex reveals that the average American has 13 TV shows and 16 movies on their watchlist to get through — averaging a total of 104 hours — which is enough content to last two whole flights around the world.
News categories: Plex, Jason Williams, Digital TV, Market Research, Streaming, USA

1.7 million subscribing households for Disney+ in the Nordics
Sep 13, 2022 – On September 15th in 2020, Disney Plus entered the Nordic region. According to Mediavision, after only 24 months, the service has attracted more than 1.7 million subscribing households on the fiercely competitive Nordic market.
News categories: Mediavision, Natalia Borelius, Denmark, Digital TV, Finland, Norway, Streaming, Subscribers, Sweden

Western Europe to add 73 million SVOD subscribers by 2027
Sep 12, 2022 – According to Digital TV Research, Western Europe will have 238 million SVOD subscriptions by 2027, up from 165 million at end-2021. Six US-based platforms will account for 81% of all the SVOD subscriptions by 2027.
News categories: Digital TV Research, Simon Murray, Digital TV, Europe, Market Research, Streaming

Conviva releases Q2 2022 State of Streaming report
Sep 9, 2022 – Conviva has released today the results of its quarterly State of Streaming Report, which shows continued growth in the global streaming market, including gains of (14%) in the second quarter of 2022 as compared to Q2 2021.
News categories: Conviva, Keith Zubchevich, Digital TV, Market Research, Streaming, Worldwide

Kaltura survey reveals gap in what streaming services and consumers consider essential
Sep 8, 2022 – Kaltura (Nasdaq: KLTR) has released results of a global survey of 200 streaming service provider executives. The report delves into how streaming providers are adapting to fast-changing technology and consumer expectations.
News categories: Kaltura, Nuno Sanches, Content Distribution, Digital TV, Market Research, Worldwide