Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

Brightcove launches Cloud Playout 2.0
Mar 27, 2024 – Brightcove (NASDAQ: BCOV) has launched Cloud Playout 2.0, offering customers new ways to create linear channels, monetize their media, and streamline their workflows in one platform.
News categories: Brightcove, Scott Levine, Advertising, Content Distribution, Digital TV, UX, Worldwide

FreeWheel releases H2 2023 Video Marketplace Report
Mar 27, 2024 – FreeWheel has released its 2H 2023 Video Marketplace Report. This edition explores video advertising trends for the second half of 2023 in select European countries and the U.S.
News categories: FreeWheel, Advertising, Digital TV, Europe, Market Research, Streaming, USA

Wurl solution matches CTV ads with program context in real time
Mar 26, 2024 – Wurl has announced BrandDiscovery, a GenAI-based CTV advertising solution that enables advertisers to align their ads with content - based on emotions, genres, and brand safety - in real time.
News categories: Wurl, Peter Crofut, Matthew Kramer, Kathy Argyriou, Advertising, Big Data, Digital TV, North America, Streaming

Ease Live launches contextual on-stream advertising capability
Mar 25, 2024 – Ease Live now enables sports streaming providers to place ads through the graphical overlay that already delivers live game and player stats, play-by-play analysis and other real-time information.
News categories: Ease Live, Kjetil Horneland, Advertising, Digital TV, NABShow, Streaming, UX, Worldwide

Tolka to show datacasting and advertising solutions at NAB Show 2024
Mar 21, 2024 – At the NAB Show, Tolka will promote its extensive range of broadcast media products and services, including its ATSC 3 receiver modules, datacasting solutions and targeted content insertion system.
News categories: Tolka, Michael Day, Advertising, ATSC 3, Content Distribution, Digital TV, NABShow, USA

Titan OS partners with European ad sales houses
Mar 19, 2024 – Titan OS has partnered with ad sales houses EXTE, Goldbach, Media16, RTL AdAlliance, ShowHeroes and Stamp to provide access to its inventory for advertisers in key European territories.
News categories: Titan OS, Tim Edwards, Advertising, Digital TV, Europe, Smart TV, TV OS

Verance shows HbbTV ADB2 watermarking at DVB World 2024
Mar 19, 2024 – At the 2024 DVB World Conference, Verance is showing a demonstration of its watermarking technology integrated into the HbbTV ADB2 application discovery ecosystem.
News categories: Verance, HbbTV Association, Nil Shah, Vincent Grivet, Advertising, Apps, Broadcast, Content Identification, Digital TV, Germany, HbbTV, Smart TV, Worldwide

Simplestream launches automated SCTE-35 Marker Inserter
Mar 19, 2024 – Expanding its ad-tech stack, Simplestream has launched its SCTE-35 Marker Inserter. This provides a technologically elegant solution to further increase monetisation across live streams.
News categories: Simplestream, Lewis Arthur, Advertising, Content Distribution, Digital TV, Worldwide

Addressable TV Initiative certifies HbbTV-TA at TP Vision and Vestel
Mar 18, 2024 – The addressable TV Initiative (ATVI) has concluded partnership agreements with TP Vision and Vestel. The agreements include the certification of TV platforms according to the HbbTV-TA specification.
News categories: Addressable TV Initiative, TP Vision, Vestel, Seraphic, Nicole AGUDO BERBEL, Andre PRAHL, Elie BONTE, Antic OGUT, Xinwen XUE, Advertising, Digital TV, Europe, HbbTV, Smart TV