Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

HbbTV Symposium 2023 conference programme unveiled
Oct 23, 2023 – The HbbTV Association has unveiled the conference programme of the HbbTV Symposium and Awards 2023. The summit will take place on November 28-29 in Naples, co-hosted by Comunicare Digitale.
News categories: HbbTV Association, Comunicare Digitale, Vincent Grivet, Jon Piesing, Andrea M. Michelozzi, Advertising, Broadcast, Digital TV, HbbTV, Italy, Set Top Box, Smart TV, Streaming, Worldwide

Barb issues invitation to tender for Establishment Survey contract
Oct 20, 2023 – Barb has issued an invitation to tender to run its Establishment Survey. The survey collects data on UK households to ensure that the Barb panel accurately reflects the UK population.
News categories: Barb, Caroline Baxter, Advertising, Digital TV, Market Research, UK

Nielsen to integrate U.S. ACR data from LG Ad Solutions
Oct 19, 2023 – Nielsen has announced that LG Ad Solutions will provide Nielsen with its ACR data for use in its U.S. TV measurement service, giving Nielsen the largest ACR data footprint in the industry.
News categories: Nielsen, LG Ad Solutions, Ameneh Atai, Alistair Sutcliffe, Advertising, Big Data, Digital TV, Smart TV, USA

Nielsen ONE launches globally, beginning with Denmark
Oct 18, 2023 – Nielsen has announced that it is launching Nielsen ONE, its cross-media measurement solution, in markets around the world, beginning with Nielsen ONE Content in Denmark.
News categories: Nielsen, Deirdre Thomas, Advertising, Big Data, Denmark, Digital TV, Worldwide

Canoe, DIRECTV and DISH expand addressable advertising to satellite
Oct 17, 2023 – Canoe Ventures has partnered with DIRECTV Advertising and DISH Media to expand its addressable advertising footprint to satellite. AMC Networks and Warner Brothers Discovery are inaugural partners.
News categories: Canoe Ventures, DIRECTV Advertising, DISH Media, David Porter, Matt Van Houten, Tim Myers, Advertising, Digital TV, Satellite, USA

Hybrid VOD advertising at heart of streaming's evolution
Oct 11, 2023 – According to the latest FreeWheel Video Marketplace Report, ad view growth on premium video remained healthy in both the U.S. and Europe in H1 2023, with 6% and 15% growth respectively.
News categories: FreeWheel, Advertising, Digital TV, Europe, Market Research, USA

ITV launches linear addressable advertising in YouView homes
Oct 11, 2023 – ITV has announced the launch of linear addressable advertising across ITV2, ITV3, ITV4 and ITVBe in YouView homes, opening up addressable targeting for advertisers in live broadcast viewing.
News categories: ITV, Omnicom, Ben Allen, Adam Turner, Advertising, Broadcast, Digital TV, Middleware, UK

Visaic integrates Zixi video platform for live distribution
Oct 10, 2023 – Visaic has integrated Zixi's Software-Defined Video Platform (SDVP) into the Visaic Interactive Platform (VIP). VIP enables live sports streaming at scale to reach fans wherever they are.
News categories: Zixi, Visaic, Peter Dawidzik, Abhishek Shivadas, Advertising, Content Distribution, Digital TV, Streaming, UX, Worldwide

Paramount and iSpot.tv agree currency partnership
Oct 10, 2023 – Paramount (NASDAQ: PARA, PARAA) is to use iSpot's currency metrics to measure and transact national TV advertising campaigns across its media and streaming properties in the U.S.
News categories: iSpot, Paramount, Sean Muller, John Halley, Advertising, Big Data, Digital TV, USA