Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

Nielsen now reporting comparable metrics for local TV OTT apps
Apr 6, 2023 – Nielsen has begun reporting on local television's OTT streaming apps. By capturing audiences across both streaming and linear, broadcasters can understand the full reach of their content.
News categories: Nielsen, Catherine Herkovic, Advertising, Apps, Digital TV, Streaming, USA

Pixalate releases February 2023 CTV device market share report
Apr 7, 2023 – Pixalate has released its February 2023 CTV Device Global Market Share Report. The report reveals the top CTV devices across key regions based on the share of open programmatic ad traffic.
News categories: Pixalate, Advertising, Asia, Digital TV, Latin America, Market Research, North America, Set Top Box, Smart TV, Streaming

Yospace and Capella partner on advertising for live sports
Apr 6, 2023 – Yospace has partnered with Capella Systems to offer an all-in-one solution that manages live encoding and server-side ad insertion and is designed to handle the needs of ad-driven live sporting events.
News categories: Yospace, Capella, Tim Sewell, Ikuyo Yamada, Advertising, Content Distribution, Digital TV, NABShow, Worldwide

Annual AVOD/FAST ad revenue already above €250m in the EU5
Apr 4, 2023 – In 2022, NPA Conseil and Médiamétrie estimate that AVOD and FAST advertising revenues reached €255 million in the EU5, with the UK and Germany accounting for 80%.
News categories: Médiamétrie, NPA Conseil, Laurence Deléchapt, Philippe Bailly, Advertising, Digital TV, EU, Market Research, Streaming, UK

AudienceXpress reveals UK findings from streaming video consumer study
Apr 4, 2023 – AudienceXpress has announced findings from its latest streaming video consumer study. The study was conducted in the UK, Italy, France, Germany, Spain, and the Netherlands – the EU6.
News categories: FreeWheel, AudienceXpress, Stefanie Briec, Advertising, Digital TV, EU, Market Research, Streaming, UK

CIMM study to assess usage of Smart TV data for measurement
Mar 30, 2023 – The Coalition for Innovative Media Measurement (CIMM) has launched a study to assess the opportunities that exist for enhancing the value of Smart TV data as an input to TV measurement solutions.
News categories: CIMM, Jon Watts, Caroline Horner, Helen Katz, Brian West, Advertising, Big Data, Digital TV, Smart TV, USA

Channel 4 to see if lower frequency of ads more effective
Mar 29, 2023 – In the UK, advertisers on Channel 4's streaming service are to take part in an experiment to see if fewer adverts from a single brand, can deliver more effective and impactful campaigns.
News categories: Channel 4, Jonathan Lewis, Richard Warren, Advertising, Digital TV, Streaming, UK

ARF calls for move away from TV households as basis of TV measurement
Mar 27, 2023 – ARF says move to 'TV-accessible households' is needed as ARF's DASH universe study shows a significant and growing percentage of US homes now consume TV without owning a TV set.
News categories: Advertising Research Foundation, Paul Donato, Advertising, Big Data, Digital TV, Market Research, USA

76% of SVOD services to introduce ads in the next two years
Mar 29, 2023 – According to a survey by NPAW, 76% of SVOD companies plan to introduce ads by 2025. Implementing a hybrid model is the preferred path for 59% — a move aimed at lowering the price of subscriptions.
News categories: NPAW, Till Sudworth, Advertising, Big Data, Digital TV, Market Research, Streaming, Worldwide