Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

Pixalate releases November 2022 CTV app spoofing report
Dec 7, 2022 – Pixalate has released the November 2022 edition of its CTV Ad Fraud Series, highlighting unique forms of invalid traffic (IVT), inclusive of 'ad fraud', in the programmatic Connected TV (CTV) advertising marketplace.
News categories: Pixalate, Advertising, Apps, Digital TV, Market Research, Streaming, USA, Worldwide

Pixalate releases Q3 2022 SSP market share rankings
Dec 7, 2022 – Pixalate has released its Q3 2022 Seller Trust Indexes, providing programmatic advertising quality ratings. Pixalate also provides rankings for each seller's estimated market share.
News categories: Pixalate, Advertising, Asia, Digital TV, Europe, Latin America, Market Research, Mobile, North America, Streaming

Innovid integrates Kinetiq ad-occurrence data
Dec 6, 2022 – Innovid (NYSE: CTV) has announced a partnership with Kinetiq to power second-by-second linear ad-occurrence data directly into InnovidXP, its measurement platform for converged TV.
News categories: Innovid, Kinetiq, Jo Kinsella, Kevin Kohn, Advertising, Big Data, Digital TV, Worldwide

AWS Clean Rooms launched
Nov 29, 2022 – Amazon Web Services (NASDAQ: AMZN) has announced AWS Clean Rooms, an analytics service that helps companies analyze and collaborate on their combined datasets without sharing or revealing underlying data.
News categories: Amazon Web Services, Dilip Kumar, Advertising, Big Data, Digital TV, Worldwide

VIDAA brings football to Google TV and Android TV
Dec 2, 2022 – VIDAA has announced that Google TV and other Android TV OS devices will carry VIDAA sports content, which includes FIFA+. Tremor International (AIM/NASDAQ: TRMR) will act as the exclusive global CTV monetization platform.
News categories: VIDAA, Google, Tremor International, Guy Edri, Advertising, Digital TV, Smart TV, Streaming, TV OS, Worldwide

Deloitte predicts ads on all streaming services
Dec 1, 2022 – Deloitte's TMT practice has announced its predictions for the sector in 2023. Deloitte expects that by mid-2023, all major video subscription services in Europe will have launched an ad-funded tier alongside ad-free offerings.
News categories: Deloitte, Paul Lee, Celine Fenech, Ben Stanton, Jonathan Sharp, 5G, Advertising, Digital TV, Gaming, Market Research, Streaming, Worldwide

Disney Clean Room technology integrated with VideoAmp
Dec 1, 2022 – Disney Advertising is building momentum for marketers leveraging Clean Room technology through an integration between its Audience Graph, Ad Exposure Log Files and VideoAmp’s TV Viewership footprint.
News categories: Disney Advertising, VideoAmp, Lisa Valentino, Michael Parkes, Geoffrey Calabrese, Advertising, Big Data, Digital TV, USA, Worldwide

Seven Network partners with Imagine Communications
Dec 1, 2022 – Imagine Communications has announced that Seven Network has selected its Landmark Sales ad management platform and GamePlan dynamic ad placement engine and yield optimizer for linear TV.
News categories: Imagine Communications, Seven West Media, Joe Khodeir, Kurt Burnette, Advertising, Australia, Digital TV

Pixalate lists top CTV apps for October 2022
Nov 23, 2022 – Pixalate has released its October 2022 Publisher Trust Index (PTI). The report provides a perspective regarding the quality of CTV apps supporting programmatic advertising with rankings broken down by region, country, category, and app store.
News categories: Pixalate, Advertising, Digital TV, Market Research, Streaming, USA, Worldwide