Advertising (Targeted Advertising, Programmatic Advertising, AdTech)

Brands believe CTV advertising will be bigger than mobile advertising
Oct 27, 2022 – AppsFlyer has released a survey report that provides insights on the Connected TV (CTV) space. The survey found that the vast majority of brands think that CTV advertising will soon overtake mobile advertising.
News categories: AppsFlyer, Gil Meroz, Advertising, Digital TV, Market Research, Streaming, Worldwide

QYOU Media India grows reach and revenue with Amagi
Oct 27, 2022 – Amagi has announced that QYOU Media India, which produces and distributes content created by social media and digital content stars, has partnered with Amagi to grow its viewership and ad-based revenue in India.
News categories: Amagi, QYOU Media, Srinivasan KA, Krishna Menon, Advertising, Content Distribution, Digital TV, India, Streaming

Havas Media to integrate Samba TV data into its audience platform
Oct 26, 2022 – Havas Media Group (HMG) North America and Samba TV have announced that they are partnering to integrate Samba TV's OTT and linear television viewing data into Converged, HMG’s audience and data management platform.
News categories: Samba TV, Havas Media, Advertising, Big Data, Digital TV, North America

TelevisaUnivision selects Nielsen for cross-platform measurement
Oct 25, 2022 – TelevisaUnivision has signed an agreement to use Nielsen ONE, Nielsen's cross-platform measurement solution. TelevisaUnivision will use Nielsen ONE along with Nielsen Marketing Cloud and Gracenote Advanced Discovery.
News categories: Nielsen, TelevisaUnivision, David Kenny, Advertising, Big Data, Digital TV, Worldwide

VIZIO using SpringServe Tiles on Smartcast home screens
Oct 20, 2022 – SpringServe has announced that VIZIO will be using SpringServe Tiles to enhance the content discovery experience on VIZIO SmartCast. Tiles allow publishers to show custom creative within the streaming interface.
News categories: SpringServe, VIZIO, Joe Hirsch, Travis Hockersmith, Advertising, Digital TV, Smart TV, USA, UX

Fox chooses Magnite as a sell-side ad platform for OneFOX
Oct 19, 2022 – Fox Corporation (Nasdaq: FOXA, FOX) has announced a partnership with Magnite (Nasdaq: MGNI) to power programmatic campaigns for OneFOX video inventory across the company’s entertainment, sports, streaming and news portfolio.
News categories: Magnite, Fox Corp, Mike Laband, Dan Callahan, Advertising, Big Data, Digital TV, Streaming, USA

Pearl TV adds digital monetization capabilities to NEXTGEN TV
Oct 18, 2022 – Pearl TV has announced expanded support for digital video advertising technology in its Web TV platform, RUN3TV, bringing digital advertising capabilities equivalent to the web and connected TV.
News categories: Pearl TV, RUN3TV, Anne Schelle, Robert Folliard, Adam Helfgott, Advertising, ATSC 3, Digital TV, NABShow, Smart TV, USA

Yahoo partnership with DIRECTV Advertising expands to include STB data
Oct 17, 2022 – Yahoo has announced an expansion of its partnership with DIRECTV Advertising to include set-top box (STB) data. Yahoo is the only omnichannel DSP to have access to DIRECTV Advertising's STB data.
News categories: Yahoo, DIRECTV Advertising, Elizabeth Herbst-Brady, Amy Leifer, Advertising, Big Data, Digital TV, Satellite, Set Top Box, USA

DoubleVerify to authenticate ad quality for Netflix
Oct 13, 2022 – DoubleVerify (NYSE: DV) has announced that Netflix will use its technology and data to help Netflix advertisers ensure their video ads are fully viewed, by real people and safe from Fraud/Invalid Traffic.
News categories: DoubleVerify, Netflix, Mark Zagorski, Jeremi Gorman, Advertising, Digital TV, Streaming, USA, Worldwide