Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

WOWOW equips streaming service with NPAW video intelligence
Jul 13, 2021 – WOWOW has integrated NPAW video intelligence, in collaboration with INNOTECH. NPAW insights will help build stronger connections with subscribers, discover user needs and new business opportunities.
News categories: NPAW, WOWOW, Brian Pang, Ichiro Minagawa, Yuichi Sogo, Big Data, Digital TV, Japan, QoE, Streaming

Entertainment & media rebounding strongly from pandemic slump
Jul 12, 2021 – According to PwC, the entertainment & media industry has regained its momentum. The industry is on track to grow 6.5% in 2021 and 6.7% in 2022, fueled by strong demand for digital content and advertising.
News categories: PwC, Werner Ballhaus, Advertising, Digital TV, Gaming, Market Research, Metaverse, Streaming, Worldwide

video intelligence applies contextual technology to CTV advertising
Jul 8, 2021 – video intelligence (vi) aims to aid both publishers and brands with contextual technology. For CTV channels and apps, vi technology adds layers of contextual data to content, enabling the creation of new audience segments.
News categories: video intelligence, Ernst Dirkzwager, Advertising, Big Data, Digital TV, Streaming, Worldwide

Nielsen strengthens TV attribution, ad intelligence with TVTY acquisition
Jul 8, 2021 – Nielsen (NYSE: NLSN) has acquired TVTY, a TV attribution provider and ad monitoring company based in France. TVTY brings a wide range of outcomes capabilities that improve TV campaign execution.
News categories: Nielsen, TVTY, Sean Cohan, Eliott Reilhac, Advertising, Big Data, Digital TV, MandA, Worldwide

605 provides attribution for Canoe addressable campaigns with AMC
Jul 7, 2021 – 605 has announced that it is the first to provide attribution services for participants in the Canoe Addressable enablement initiative. The first company to use 605 attribution tools will be AMC Networks.
News categories: 605, AMC Networks, Caroline Horner, Kim Kelleher, Advertising, Digital TV, USA

BH Telecom and Beenius to develop IPTV and OTT services
Jul 7, 2021 – BH Telecom has signed an agreement to develop IPTV and OTT services based on the Beenius' TV Interactive Platform. The platform, based on Android, supports features such as targeted TV advertising, fingerprinting, and more.
News categories: Beenius, BH Telecom, Filip Remškar, Advertising, Bosnia and Herzegovina, Content Distribution, Content Protection, Digital TV, IPTV, Middleware, Set Top Box

ITV to launch shoppable TV in the UK on LG TVs
Jul 6, 2021 – ITV is to launch shoppable TV, allowing viewers to discover and shop items from its programmes directly on screen. The interactive system uses AI technology from TheTake, a contextual product discovery company.
News categories: ITV, TheTake, LG Electronics, Bhavit Chandrani, Paul Ridsdale, Ty Cooper, Mihee Yoo, Pete Markey, Advertising, Digital TV, Smart TV, UK, UX

XroadMedia powers content discovery for NLZIET's OTT service
Jul 1, 2021 – NLZIET and XroadMedia have announced that, with the help of XroadMedia’s Ncanto solution, NLZIET users can now take advantage of advanced search and personal recommendations to discover content on NLZIET's OTT platform.
News categories: XroadMedia, NLZIET, Adolf Proidl, Sander Kouwenhoven, Big Data, Digital TV, Netherlands, Streaming, UX

Magnite acquires CTV ad serving platform SpringServe
Jul 1, 2021 – Magnite (Nasdaq: MGNI) has acquired SpringServe. SpringServe's technology manages multiple aspects of video advertising for CTV publishers such as inventory routing, customized ad experiences, and advanced podding logic.
News categories: Magnite, SpringServe, Michael Barrett, Joseph Hirsch, Christo Owen, Brian Hunt, Travis Hockersmith, Advertising, Digital TV, MandA, Streaming, USA