Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

Comscore and TVB announce TV measurement renewal
Mar 16, 2021 – Comscore (Nasdaq: SCOR) has announced a renewal agreement to provide U.S. local TV trade association, TVB, with audience information including Comscore’s Advanced Automotive Demographics segments.
News categories: Comscore, TVB, Steve Walsh, Advertising, Big Data, Digital TV, USA

ATEME partners with Digitalrich on ad insertion
Mar 16, 2021 – ATEME has partnered with Digitalrich, a provider of ad insertion technology in Korea. ATEME’s TITAN Live and TITAN Mux integrated with Digitalrich's ad insertion server is now available as an integrated solution.
News categories: ATEME, Digitalrich, Gautier Vandomme, Lee Bong Jae, Advertising, Big Data, Content Distribution, Digital TV, Worldwide

ucfunnel and NetRange enable dynamic ads on Smart TV
Mar 15, 2021 – ucfunnel has announced a partnership with NetRange to deliver advertisements on NetRange’s portal for premium streaming VOD content. The solution runs on MediaTek's turnkey Smart TV platform.
News categories: ucfunnel, ACCESS CO, Kenny Wu, Michimasa Uematsu, Advertising, Digital TV, Semiconductor, Smart TV, Streaming, Worldwide

Ovation signs with Comscore for VOD audience measurement
Mar 11, 2021 – Comscore (Nasdaq: SCOR) has announced an agreement to provide Ovation, an American television network dedicated to art and culture, with video-on-demand (VOD) audience measurement.
News categories: Comscore, Ovation, Carol Hinnant, Liz Janneman, Big Data, Digital TV, USA

Smaato adds OTT to its ad tech platform
Mar 9, 2021 – After beta testing its OTT platform with five global streaming platforms, two OTT aggregators, two broadcasters and a smart TV manufacturer, Smaato has launched OTT inside its Smaato Publisher Platform (SPX).
News categories: Smaato, Ajitpal Pannu, Advertising, Digital TV, Streaming, Worldwide

DoubleVerify uncovers SSAI fraud hijacking CTV device sessions
Mar 4, 2021 – DoubleVerify (DV) has uncovered the first server-side ad insertion (SSAI) scheme known to hijack real CTV device sessions. At its peak, the scheme spoofed over 2 million devices each day.
News categories: DoubleVerify, Mark Zagorski, Advertising, Content Protection, Digital TV, Streaming, Worldwide

63% of TV viewers in the EU5 watch ad-supported streaming
Mar 3, 2021 – Magnite has released results of a study of 10,500 consumers across the UK, France, Germany, Spain, and Italy showing that there is widespread adoption of CTV streaming platforms across the EU5.
News categories: Magnite, IAB Europe, Steve Wing, Daniel Knapp, Advertising, Digital TV, France, Germany, Italy, Market Research, Spain, Streaming, UK

SpotX to monetize OTT inventory for Crackle Plus
Mar 2, 2021 – SpotX has announced a partnership with Crackle Plus to serve as a primary supply-side platform (SSP) to power the video monetization of Crackle Plus inventory across both existing and new distribution channels.
News categories: SpotX, Crackle, Mike Laband, Darren Olive, Advertising, Apps, Digital TV, Streaming, USA

TVbeat to provide audience insights for OSN
Mar 2, 2021 – OSN is to use TVbeat's TV SaaS Framework services, in a step that will strengthen OSN’s position as a data-driven network and enable it to better address shifting viewership behaviour and trends in the MENA region.
News categories: TVbeat, OSN, Abbas D. Tahzib, Devrim Melek, Big Data, Digital TV, Middle-East, Satellite, Set Top Box