Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

Nielsen Marketing Cloud enhanced with Gracenote Smart TV data
Oct 31, 2017 – Nielsen (NYSE: NLSN) has announced that it will use Gracenote’s Real-Time Smart TV Data to enhance the audience targeting, consumer analytics and measurement capabilities of Nielsen Marketing Cloud’s Data Management Platform (Nielsen DMP).
News categories: Nielsen, Kelly Abcarian, Damian Garbaccio, Advertising, Big Data, Content Identification, Digital TV, Smart TV, USA

INVIDI and Foxtel to bring addressable television to Australia
Oct 24, 2017 – INVIDI Technologies and Foxtel have announced that they have entered into a licensing agreement bringing addressable television to Australia across satellite-delivered, IP and Internet delivered content.
News categories: INVIDI Technologies, Foxtel, Dave Downey, Peter Tonagh, Advertising, Australia, Digital TV, Middleware, Satellite, Set Top Box

Admeira runs interactive advertising in HbbTV trial with AdScribe
Oct 24, 2017 – AdScribe has announced that it is bringing interactive advertising to TV viewers on HbbTV devices. Admeira, partnering with AdScribe, has launched an advertising beta test running on the public TV channels delivered by a major Swiss TV operator.
News categories: AdScribe, Admeira, Donal O'Connor, Advertising, Digital TV, HbbTV, Set Top Box, Switzerland

Beenius to integrate iPROM programmatic advertising into its TV platform
Oct 23, 2017 – Beenius has announced that it is partnering with iPROM, a leading provider of digital advertising technologies in the SEE region. By the end of 2017, Beenius will integrate iPROM’s solutions into its global interactive TV platform.
News categories: Beenius, iPROM, Dragoslav Radin, Igor Mali, Advertising, Digital TV, Middleware, Worldwide

Yospace combines dynamic ad insertion with Harmonic media processing
Oct 18, 2017 – Yospace has announced support of server-side Dynamic Ad Insertion for Harmonic’s VOS™-powered solutions. The integration will accelerate time to market for new broadcast and OTT providers wishing to monetise their streams.
News categories: Yospace, Harmonic, David Springall, Advertising, Content Distribution, Digital TV, Worldwide

Nielsen launches SVOD content ratings
Oct 18, 2017 – Nielsen (NYSE: NLSN) has announced that it is now offering a syndicated solution to independently measure subscription-based streaming content. Eight television networks and production studios have already subscribed to the service.
News categories: Nielsen, Megan Clarken, Advertising, Big Data, Digital TV, Streaming, USA

true[X] and Innovid partner to bring Engagement Ads to living room devices
Oct 17, 2017 – true[X] and Innovid have announced a partnership that powers Engagement Ads for living room TV devices. The partnership has launched with engagement-powered viewing for FX Network’s Fall 2017 content on the Roku platform and is available to all true[X] long-form video partners.
News categories: Innovid, true[X], Tal Chalozin, Ed Davis, Advertising, Digital TV, Set Top Box, Streaming, USA

Czech HbbTV adopts header bidding solution from R2B2
Oct 16, 2017 – R2B2 has announced that it has developed a header bidding solution called R2B2 AYM. R2B2 AYM (Automated Yield Management) is an HbbTV compatible solution that links demand for programmatic advertising with addressable TV.
News categories: R2B2, Martin Čelikovský, Advertising, Czech Republic, Digital TV, HbbTV

Kaon adopts monitoring from Greenwave Systems for cable devices
Oct 16, 2017 – Greenwave Systems has announced a customer deployment of AXON Predict™, its real-time visual edge analytics solution with Kaon. This follows Greenwave's introduction of AXON Predict earlier this year as part of the company's AXON Platform.
News categories: Greenwave, KAON, Roger Gregory, Ted Grauch, Big Data, Cable TV, CableTecExpo, Digital TV, Gateway, QoE, Set Top Box, USA