Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

BARC India to measure TV viewing using DEN Networks return path data
Oct 13, 2017 – TV viewership measurement in India is set to get a boost. BARC India has partnered with cable distribution giant DEN Networks for measuring TV viewership using Return Path Data (RPD) via its digital set top boxes (STBs).
News categories: BARC India, DEN Networks, Romil Ramgarhia, SN Sharma, Advertising, Big Data, Cable TV, Digital TV, India, Market Research, Set Top Box

R2B2 brings content targeting to ads on HbbTV
Oct 12, 2017 – R2B2, operator of R2B2 Multiscreen, a programmatic advertising network that includes internet content as well as Czech TV stations, is introducing content targeting for ads on HbbTV. Content targeting has been primarily associated with the internet, but now it is on TV as well.
News categories: R2B2, Aleš Sekanina, Advertising, Czech Republic, HbbTV, Worldwide

Megacable selects ThinkAnalytics for TV experience personalisation
Oct 11, 2017 – ThinkAnalytics has announced that Megacable is now personalizing Xview pay-TV customers’ linear and VOD experiences on set-top boxes, online and on mobile apps with recommendations based on their viewing preferences.
News categories: ThinkAnalytics, Megacable, Rick Schiavinato, Oscar Gerardo Seifert, Big Data, Cable TV, Digital TV, Mexico, Mobile, Set Top Box, UX

Wicket Labs unveils audience insights platform
Oct 10, 2017 – Wicket Labs has introduced Wicket Scorecard to enable media and entertainment companies to automatically see, measure and predict video customer usage and growth for their direct-to-consumer subscription businesses.
News categories: Wicket Labs, Madrona Venture Group, Marty Roberts, Ian Blaine, Big Data, Digital TV, Streaming, USA, Worldwide

RiksTV deploys AdScribe audience measurement and analytics
Oct 10, 2017 – AdScribe has announced that RiksTV has deployed its audience measurement and analytics tool AdScribe Audience to accurately measure live TV; time-shift TV; catch-up TV; and VOD content viewed on connected set-top boxes; Android™ apps; and iOS devices.
News categories: AdScribe, RiksTV, Donal O'Connor, Ole Martin Andersen, Advertising, Apps, Big Data, Digital TV, Mobile, Norway, Set Top Box, Terrestrial

SpotX integrates with Amazon’s Transparent Ad Marketplace
Oct 5, 2017 – SpotX has announced the integration of its header bidding suite with Amazon Publisher Services’ Transparent Ad Marketplace (TAM). The SpotX and TAM integration is a fully server-side approach to video header bidding.
News categories: SpotX, Amazon Publisher Services, Sean Buckley, Ken Leeder, Advertising, Worldwide

Iskon chooses ThinkAnalytics to boost viewer engagement
Oct 5, 2017 – ThinkAnalytics has announced that Iskon Internet has selected ThinkAnalytics for its Iskon.tv IPTV service. Iskon.tv is now live and features a STB UI from Beenius, which is fully integrated with the ThinkAnalytics Recommendations Engine.
News categories: ThinkAnalytics, Iskon, Peter Docherty, Krešimir Madunović, Big Data, Croatia, Digital TV, IPTV, Set Top Box, UX

Zone·tv introduces pay TV channels personalized by AI
Oct 2, 2017 – Zone·tv has announced zone·tv Dynamic Channels. This group of 14 individual linear-like TV channels will deliver human-curated digital-first content that is augmented with AI, to provide popular content in a highly personalized viewing experience.
News categories: Zone·tv, Jeff Weber, Big Data, Digital TV, USA

Kantar Media and TechEdge create audience analytics software unit
Oct 2, 2017 – Kantar Media and TechEdge have announced the creation of a dedicated audience analytics software unit. The team will enhance Kantar Media’s software portfolio and cements the organisation’s audience software analytics offering to bring new innovations to market.
News categories: Kantar Media, TechEdge, Andy Brown, Andreas Velter, Advertising, Big Data, Digital TV, Worldwide