Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)
EBS wins EPG contract with Viasat World
Feb 15, 2017 – EBS has announced a contract with Viasat World. The EBS scheduling system, Pawa, will provide Viasat World’s portfolio of operators and partners with localised press listings, highlights and EPGs as well as images and metadata.
News categories:
EBS, Viasat World, Keith Bedford, Karin Heijink, Big Data, Digital TV, Worldwide
Deloitte releases TMT India Predictions 2017
Feb 13, 2017 – The changing multi-screen consumption pattern and demand for more choice of content will compel M&E companies to choose OTT platforms that deliver live, linear and on-demand TV and film content supported by subscription video on demand, advertising, rental and electronic sell-through (EST) business models.
News categories:
Deloitte, Advertising, Content Distribution, Digital TV, India, Market Research, Streaming
mParticle launches data collection SDK for Roku apps
Feb 7, 2017 – mParticle has announced that it has launched support for data collection within native Roku apps, enabling media companies and brands to capture granular content consumption and user behavior data through a lightweight and flexible SDK.
News categories:
mParticle, Roku, Michael Katz, Advertising, Apps, Digital TV, Set Top Box, Streaming, USA, Worldwide
EBS to supply EPG data for Africa's Kwesé TV
Feb 7, 2017 – EBS has announced that it has added Econet Media’s Kwesé TV platform to its portfolio of clients. The partnership enables Kwesé TV to deliver enriched metadata and images for every programme via EBS’ EPG and metadata management application.
News categories:
EBS, Econet, Keith Bedford, Joseph Hundah, Africa, Big Data, Digital TV, Ghana, Rwanda, Satellite, Zambia
Tata Elxsi RDK application suite for MStar STB chipsets
Feb 7, 2017 – Tata Elxsi has announced a partnership with MStar Semiconductor to provide a comprehensive suite of software for MStar’s System-on-a-Chip (SoC) targeted at Set-Top Boxes (STB).
News categories:
Tata Elxsi, MStar Semi, Sreekumar K P, Bill Hsiung, Advertising, Content Protection, Digital TV, HTML5, Media Player, RDK, Semiconductor, Set Top Box, Worldwide
Tru Optik connects Kantar Millward Brown data to OTT platform
Jan 31, 2017 – Tru Optik has expanded its capabilities through a partnership with Kantar Millward Brown. The partnership will enable advertisers to attribute brand sales to OTT ad campaigns through Tru Optik’s OTT Marketing Cloud.
News categories:
Tru Optik, Kantar Millward Brown, Andre Swanston, David Wiesenfeld, Ken Greenberg, Advertising, Digital TV, Streaming, USA
MAGNA partners with Roku to deliver targeted advertising to OTT audiences
Jan 25, 2017 – MAGNA, a unit of IPG Mediabrands, has announced a partnership with Roku to deliver targeted advertising to OTT audiences. Through the partnership IPG Mediabrands clients will gain access to the advertising capabilities of the Roku platform.
News categories:
MAGNA Global, Roku, IPG Mediabrands, David Cohen, Scott Rosenberg, Advertising, Digital TV, Middleware, Set Top Box, Streaming, USA, Worldwide
Philips Smart TVs to offer video programmatic advertising with Improve Digital
Jan 18, 2017 – Improve Digital has announced a partnership with TP Vision Philips. Philips branded TV sets will offer video programmatic advertising campaigns on its smart TVs in the European market, powered by Improve Digital’s 360 Polaris platform.
News categories:
Improve Digital, Philips, TP Vision, Kyra Steegs, Paulo Lopes, Advertising, Digital TV, Europe, Middleware, Smart TV
Nielsen gets access to AT&T STB viewing data for ratings measurement
Jan 18, 2017 – Nielsen has announced a multi-year agreement with AT&T to include anonymized set-top box data from connected homes subscribed to AT&T's DIRECTV and U-Verse services into Nielsen's local and national TV currency ratings services.
News categories:
Nielsen, AT&T, Megan Clarken, Advertising, Digital TV, IPTV, Satellite, Set Top Box, USA
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