Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)
Paywizard selected by Asian Vision Cable in the Philippines
Nov 3, 2016 – Paywizard has announced that Asian Vision Cable in the Philippines has selected the Paywizard Agile platform to enable a seamless approach to customer relationship management (CRM) and create a more unified approach to its marketing and promotions.
News categories:
Paywizard, Debbie Leishman, Pipes Vince III, Advertising, Cable TV, Content Distribution, Digital TV, Philippines
Sinclair and One Media move on to ATSC 3.0 receiver design and user data collection
Oct 31, 2016 – With the development of the foundational elements of ATSC 3.0 nearing completion, Sinclair Broadcast (Nasdaq: SBGI) and ONE Media are directing their attention to receiver design and cross platform user data collection.
News categories:
Sinclair Broadcast, ONE Media 3.0, David Smith, Advertising, ATSC 3, Digital TV, Set Top Box, Terrestrial, USA
TVision raises $6.8m for attention-based ad measurement
Oct 26, 2016 – TVision has secured $6.8M in funding to expand operations. TVision captures TV and OTT video attention data passively using sensor-based technology and algorithms to detect actual eyes-on-screen.
News categories:
TVision Insights, Accomplice, Jane Clarke, Ryan Moore, Advertising, Digital TV, Venture Capital, Worldwide
Roku partners with comScore for video ad measurement
Oct 26, 2016 – Roku and comScore (NASDAQ:SCOR) have announced that Roku will be the first streaming platform to enable syndicated measurement of video advertising through comScore validated Campaign Essentials (vCE).
News categories:
comScore, Roku, Mediavest | Spark, Timur Yarnall, Scott Rosenberg, Jeff Giacchetti, Advertising, Digital TV, Set Top Box, Streaming, USA
SpotX and BrightLine automate connected TV video ad purchasing
Oct 19, 2016 – Video inventory management platform, SpotX, and BrightLine, the market leader for advanced TV and OTT advertising, have joined forces to accelerate the automated purchasing workflow of advanced TV ads across millions of U.S. households.
News categories:
SpotX, BrightLine, Allen Klosowski, Jacqueline Corbelli, Advertising, Digital TV, USA
Movistar+ signs with Kantar for audience measurement
Oct 13, 2016 – Movistar+, a major Spanish telecoms operator owned by Telefónica S.A, has signed an agreement with Kantar Media to design, deploy and manage a proprietary audience measurement service.
News categories:
Kantar Media, Movistar, Richard Asquith, Felipe de Lucas, Advertising, Digital TV, IPTV, Set Top Box, Spain
TV viewers would rather watch ad-supported online TV than pay for a subscription
Sep 27, 2016 – The online TV market appears to be settling on monthly or yearly subscriptions as its pay model of choice. But according to Hub, a majority of TV consumers (53%) say they actually prefer free TV, where they 'pay' by viewing commercials.
News categories:
Hub Entertainment Research, Peter Fondulas, Jon Giegengack, Advertising, Digital TV, Market Research, Streaming, USA
TiVo adds personalization and discovery to Fan TV
Sep 27, 2016 – TiVo (NASDAQ: TIVO) has announced that Fan TV will include new personalization and discovery features across TV, tablet and mobile devices. Additionally, Fan TV will now be available on Apple TV and Roku.
News categories:
TiVo, Michael Hawkey, Advertising, CableTecExpo, Digital TV, Streaming, USA, UX
comScore partners with DEG for digital industry reporting
Sep 22, 2016 – comScore (NASDAQ: SCOR) has announced a partnership with The Digital Entertainment Group (DEG) for comScore's Digital Download Essentials Industry (DDEi) service in North America. DDEi provides data on movie and TV content accessed by the consumer via the internet.
News categories:
Digital Entertainment Group, comScore, Amy Jo Smith, Advertising, Digital TV, Market Research, North America, Set Top Box, Streaming
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