Big Data (AI/ML, Audience Measurement, Metadata, Content Identification, Advertising)

DISH Media expands addressable TV footprint to include Philo
Mar 6, 2024 – DISH Media (NASDAQ: SATS) has partnered with Philo to offer advertisers access to Philo inventory, expanding its addressable footprint beyond DISH TV and SLING TV for the first time.
News categories: DISH Media, Philo, David Antonelli, Reed Barker, Advertising, Digital TV, Streaming, USA

Bedrock to power M6+ streaming platform
Mar 7, 2024 – Groupe M6 is to release its M6+ platform in France, with Bedrock delivering the features and innovations that will enable users to enjoy the AVOD content on all platforms.
News categories: Bedrock, Groupe M6, Jonas Engwall, Henri de Fontaines, Advertising, Apps, Digital TV, France, Streaming

Comscore and TEGNA sign local audience measurement agreement
Mar 1, 2024 – Comscore (NASDAQ: SCOR) and TEGNA (NYSE: TGNA) have reached an agreement under which Comscore will provide measurement metrics across TEGNA's local TV, major affiliate, and digital businesses.
News categories: Comscore, TEGNA, Jon Carpenter, Lynn Beall, Advertising, Big Data, Digital TV, USA

3 in 4 U.S. CTV users watch live sports via streaming apps
Feb 29, 2024 – LG Ad Solutions has released a study showing a shift in how sports enthusiasts are consuming their favorite games – with streaming apps now dominating over traditional linear TV.
News categories: LG Ad Solutions, Serge Matta, Advertising, Digital TV, Market Research, Streaming, USA

Vibe.co raises $22.5m to build streaming TV ad platform for SMBs
Feb 29, 2024 – Vibe.co has announced a successful Series A funding round of $22.5m. They plan to leverage the funds to continue building a more efficient streaming TV advertising ecosystem for SMBs.
News categories: Vibe.co, Singular, Arthur Querou, Raffi Kamber, Advertising, Digital TV, Streaming, USA, Venture Capital

Xperi signs up Skyworth to integrate TiVo OS
Feb 28, 2024 – In its 4th quarter 2023 results Xperi (NYSE: XPER) announced that it has signed Skyworth as a Tivo OS Smart TV OEM, and that Vestel is now shipping TiVo-powered TVs into seven European countries.
News categories: Xperi Inc, Advertising, Automotive, Digital TV, Europe, IPTV, Smart TV, TV OS, UK, Worldwide

DoubleVerify unmasks CTV ad fraud scheme, CycloneBot
Feb 28, 2024 – DoubleVerify has revealed the identification and mitigation of CycloneBot, a malicious bot capable of generating up to 250 million falsified ad requests and spoofing around 1.5 million devices daily.
News categories: DoubleVerify, Roku, Mark Zagorski, Roy Rosenfeld, Louqman Parampath, Advertising, Digital TV, Streaming, Watermarking, Worldwide

Pixalate releases Q4 2023 CTV SSP market share reports
Feb 28, 2024 – Pixalate has released Q4 2023 reports ranking SSPs based on their share of open programmatic ads sold on apps in the Apple TV, Roku, Samsung TV Smart Hub and Amazon Fire TV app stores.
News categories: Pixalate, Advertising, Digital TV, Europe, Latin America, Market Research, North America, Streaming

Brightcove adds Google Ad Manager support
Feb 27, 2024 – Brightcove (NASDAQ: BCOV) is entering into a strategic partnership with Google to enhance its Ad Monetization service by supporting customers that use Google Ad Manager.
News categories: Brightcove, Google Ad Manager, Marc DeBevoise, Advertising, Content Distribution, Digital TV, Streaming, Worldwide